oOh!media vs QMS Media New Zealand:Which is more popular in New Zealand?
In September 2026, oOh!media had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. oOh!media had about 260 branded searches, while QMS Media New Zealand had 0. oOh!media made up 5.9% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, QMS Media New Zealand appeared in three of the five answers and oOh!media in two. QMS Media New Zealand was mentioned before oOh!media in two out of three answers that named either.
Who do people search for more?
oOh!media, the only one of the two with measured searches
Who does AI mention more?
QMS Media New Zealand, mentioned in 3 of 5 answers, oOh!media in 2
Who does AI recommend more?
QMS Media New Zealand, named ahead of oOh!media in 2 of 3 answers
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Top Out-of-Home advertising in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. oOh!media was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. QMS Media New Zealand was listed before oOh!media in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
oOh!media2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about Out-of-Home advertising
5 answers
Asked ChatGPT
“Which outdoor advertising company should I hire in New Zealand?”
Asked ChatGPT
“What are the best outdoor advertising companies in New Zealand?”
Asked ChatGPT
“What's the best outdoor advertising company in New Zealand for local brand visibility?”
Searched Google, AI Overview
“outdoor advertising companies”
Searched Google, AI Overview
“best outdoor advertising”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is oOh!media or QMS Media New Zealand more popular in search?
This chart shows how often people search Google for oOh!media and QMS Media New Zealand by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.
Share of searches by month for oOh!media, QMS Media New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | oOh!media | QMS Media New Zealand |
|---|---|---|
| Nov 2025 | 8.1% | 0.27% |
| Dec 2025 | 6.6% | 0% |
| Jan 2026 | 4.8% | 0.23% |
| Feb 2026 | 7.1% | 0.29% |
| Mar 2026 | 7.3% | 0.23% |
| Apr 2026 | 11.3% | 0% |
| May 2026 | 8.2% | 0.21% |
| Jun 2026 | 11.9% | 0% |
| Jul 2026 | 7.6% | 0% |
| Aug 2026 | 8.1% | 0% |
| Sep 2026 | 5.9% | 0% |
| Oct 2026 | — | — |
How has branded search for oOh!media and QMS Media New Zealand changed in New Zealand over the last 12 months?
3 findings
- oOh!media was ahead of QMS Media New Zealand in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, oOh!media’s share of searches among Out-of-Home advertising in New Zealand moved from 8.1% to 5.9%, and its estimated monthly branded searches moved from 300 to 260.
- Across the 11 months ending September 2026, QMS Media New Zealand’s share of searches among Out-of-Home advertising in New Zealand moved from 0.27% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand Out-of-Home advertising in September 2026?
2 changes

In September 2026, oOh!media lost share of searches among Out-of-Home advertising in New Zealand, from 8.1% to 5.9%.

Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.
How are oOh!media’s and QMS Media New Zealand’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using oOh!media’s and QMS Media New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
oOh!media
4 branded search terms
- adshel
- ooh media
- ooh media billboards
- oohmedia
QMS Media New Zealand
1 branded search term
- qms media new zealand

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