Brandwave

OneRoof vs Open2view:Which is more popular by branded search in New Zealand?

In August 2026, OneRoof had more branded searches than Open2view among property websites in New Zealand. OneRoof was estimated to have 91K branded searches compared to Open2view’s 880, and held an 18.7% Share of Search versus Open2view’s 0.18%.

Share of Search among property websites in New Zealand in August 2026Which is more popular in search, OneRoof or Open2view?
OneRoof18.7%91K searches
vs
Open2view0.18%880 searches

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Which is more popular in search, OneRoof or Open2view?

Property listing and property data websites serving New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

OneRoof and Open2view among property websites in New Zealand, by month

Share of Search by month for OneRoof, Open2view. The figures are in the table below the chart.

View monthly share of search table
MonthTrade Me PropertyHomes.co.nzOneRoofQVrealestate.co.nzHouGardenOpen2viewHomeSell Go
Oct 202543.8%28.6%17.5%7.5%1.9%0.36%0.25%0.1%
Nov 202546.7%27.3%16.6%7.1%1.5%0.35%0.24%0.07%
Dec 202545.5%28.5%17.3%6.6%1.5%0.23%0.17%0.1%
Jan 202645.6%28.5%17.4%6%1.9%0.31%0.19%0.1%
Feb 202645.1%28.2%17.2%6.6%2.3%0.36%0.25%0.1%
Mar 202645%28.2%17.2%6.6%2.3%0.36%0.24%0.1%
Apr 202643.7%28.4%19%6.5%1.7%0.33%0.21%0.11%
May 202642.1%30.1%18.3%7.2%1.6%0.32%0.2%0.16%
Jun 202645.3%29.4%16.1%6.8%1.8%0.35%0.22%0.09%
Jul 202646.7%27.3%16.6%6%2.7%0.36%0.22%0.1%
Aug 202642.9%27.9%18.7%6.8%3%0.39%0.18%0.07%
Sep 2026————————

How has the OneRoof and Open2view comparison changed over the last 12 months?

  • OneRoof was ahead of Open2view in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand moved from 17.5% to 18.7%, and its estimated monthly branded searches moved from 91.1K to 91K.
  • Across the 11 months ending August 2026, Open2view’s estimated Share of Search among property websites in New Zealand moved from 0.25% to 0.18%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for New Zealand property websites in August 2026?

  1. In August 2026, OneRoof gained estimated Share of Search among property websites in New Zealand, from 16.6% to 18.7%.

  2. Estimated monthly branded searches for Open2view in New Zealand fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using OneRoof’s and Open2view’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OneRoof

3 branded search terms

  • OneRoof
  • oneroof house prices
  • oneroof property values

Open2view

1 branded search term

  • Open2view

How the Brand Demand Index is measured

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