Oceania Retirement Villages vs Summerset:Which is more popular by branded search in New Zealand?
In August 2026, Summerset had more branded searches than Oceania Retirement Villages among retirement village operators in New Zealand. Summerset was estimated to have 6.7K branded searches compared to Oceania Retirement Villages’ 340, and held a 27.9% Share of Search versus Oceania Retirement Villages’ 1.4%.
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Which is more popular in search, Oceania Retirement Villages or Summerset?
Consumer-facing operators of retirement villages offering independent retirement living in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Summerset, Oceania Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Oceania Retirement Villages and Summerset comparison changed over the last 12 months?
3 findings
- Summerset was ahead of Oceania Retirement Villages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oceania Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand moved from 0.79% to 1.4%, and its estimated monthly branded searches moved from 200 to 340.
- Across the 11 months ending August 2026, Summerset’s estimated Share of Search among retirement village operators in New Zealand moved from 27.1% to 27.9%, and its estimated monthly branded searches moved from 6.9K to 6.7K.
How did search popularity change for New Zealand retirement village operators in August 2026?
2 changes
In August 2026, Summerset gained estimated Share of Search among retirement village operators in New Zealand, from 26.7% to 27.9%.
Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oceania Retirement Villages’ and Summerset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oceania Retirement Villages
3 branded search terms
- oceania retirement
- oceania retirement villages
- oceania villages
Summerset
6 branded search terms
- summerset
- summerset near me
- summerset nz
- summerset retirement
- summerset retirement villages
- summerset villages
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