Oceania Retirement Villages vs Qestral:Which is more popular by branded search in New Zealand?
In August 2026, Qestral had more branded searches than Oceania Retirement Villages among retirement village operators in New Zealand. Qestral was estimated to have 790 branded searches compared to Oceania Retirement Villages’ 340, and held a 3.3% Share of Search versus Oceania Retirement Villages’ 1.4%.
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Which is more popular in search, Oceania Retirement Villages or Qestral?
Consumer-facing operators of retirement villages offering independent retirement living in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qestral, Oceania Retirement Villages. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryman Healthcare | Summerset | Metlifecare | Arvida | Qestral | Bupa Retirement Villages | Oceania Retirement Villages |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27.1% | 18.5% | 6.7% | 3% | 3.6% | 0.79% |
| Nov 2025 | 36.3% | 21.3% | 28.3% | 4.8% | 5.7% | 3% | 0.61% |
| Dec 2025 | 36.6% | 28.4% | 16.1% | 7.1% | 7.8% | 3.2% | 0.71% |
| Jan 2026 | 38.8% | 23.4% | 15.1% | 5.3% | 14.2% | 2.6% | 0.6% |
| Feb 2026 | 42.2% | 22.4% | 19.3% | 7% | 4.7% | 3.5% | 0.93% |
| Mar 2026 | 35.7% | 28.5% | 18.9% | 7.3% | 5% | 3.8% | 0.72% |
| Apr 2026 | 32.7% | 38.7% | 17.8% | 5.1% | 2.4% | 2.6% | 0.57% |
| May 2026 | 39.7% | 29.7% | 16.8% | 5.9% | 3.1% | 3.7% | 1.1% |
| Jun 2026 | 42.1% | 24.5% | 19.9% | 7.2% | 2.7% | 3% | 0.68% |
| Jul 2026 | 38.5% | 26.7% | 19.3% | 8.3% | 2.6% | 3.8% | 0.96% |
| Aug 2026 | 37.5% | 27.9% | 19.5% | 7.3% | 3.3% | 3% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Oceania Retirement Villages and Qestral comparison changed over the last 12 months?
3 findings
- Qestral was ahead of Oceania Retirement Villages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oceania Retirement Villages’ estimated Share of Search among retirement village operators in New Zealand moved from 0.79% to 1.4%, and its estimated monthly branded searches moved from 200 to 340.
- Across the 11 months ending August 2026, Qestral’s estimated Share of Search among retirement village operators in New Zealand moved from 3% to 3.3%, and its estimated monthly branded searches moved from 760 to 790.
How did search popularity change for New Zealand retirement village operators in August 2026?
2 changes
In August 2026, Qestral overtook Bupa Retirement Villages to rank 5th among retirement village operators in New Zealand, at 3.3%.
Estimated monthly branded searches for Oceania Retirement Villages in New Zealand rose 70% over 11 measured months, from 200 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Oceania Retirement Villages’ and Qestral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oceania Retirement Villages
3 branded search terms
- oceania retirement
- oceania retirement villages
- oceania villages
Qestral
5 branded search terms
- qestral
- qestral nz
- qestral retirement
- qestral retirement villages
- qestral villages
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