NZ Safety Blackwoods vs Total Safety:Which is more popular?
In September 2026, NZ Safety Blackwoods had more branded searches than Total Safety among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Total Safety had 90. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Total Safety accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, NZ Safety Blackwoods appeared in three of the four answers and Total Safety in one. NZ Safety Blackwoods was mentioned before Total Safety in every answer.
Who do people search for more?
NZ Safety Blackwoods, about 368 searches for every 1 for Total Safety
Who does AI mention more?
NZ Safety Blackwoods, mentioned in 3 of 4 answers, Total Safety in 1
Who does AI recommend more?
NZ Safety Blackwoods, named ahead of Total Safety in every answer
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Safety Blackwoods was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Total Safety was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. NZ Safety Blackwoods was listed before Total Safety in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZ Safety Blackwoods or Total Safety more popular in search?
This chart shows how often people search Google for NZ Safety Blackwoods and Total Safety by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Safety Blackwoods, Total Safety. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
How has the NZ Safety Blackwoods and Total Safety comparison changed over the last 12 months?
3 findings
- NZ Safety Blackwoods was ahead of Total Safety in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand moved from 90.4% to 90.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Total Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 0.38% to 0.25%, and its estimated monthly branded searches moved from 140 to 90.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
2 changes
In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%.
Estimated monthly branded searches for Total Safety in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NZ Safety Blackwoods’ and Total Safety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Safety Blackwoods
1 branded search term
- nz safety blackwoods
Total Safety
1 branded search term
- total safety
Other head-to-heads among PPE and safety gear suppliers
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