NZ Safety Blackwoods vs Steel Blue:Which is more popular?
In September 2026, NZ Safety Blackwoods had more branded searches than Steel Blue among PPE and safety gear suppliers in New Zealand. NZ Safety Blackwoods had about 33,100 branded searches, while Steel Blue had 590. NZ Safety Blackwoods made up 90.9% of all PPE and safety gear supplier searches we track, and Steel Blue accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about PPE and safety gear suppliers, NZ Safety Blackwoods appeared in three of the four answers and Steel Blue in none.
Who do people search for more?
NZ Safety Blackwoods, about 56 searches for every 1 for Steel Blue
Who does AI mention more?
NZ Safety Blackwoods, mentioned in 3 of 4 answers, Steel Blue in 0
Who does AI recommend more?
NZ Safety Blackwoods, the only one of the two named
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Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, NZ Safety Blackwoods was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Steel Blue did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NZ Safety Blackwoods3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fortus Safety NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Leedsafe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- RSEA Safety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Safety1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ProChoice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about PPE and safety gear suppliers
4 answers
Asked ChatGPT
“Which PPE and safety gear supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best PPE and safety gear suppliers in New Zealand?”
Asked ChatGPT
“What's the best PPE and safety gear supplier in New Zealand for a construction site?”
Searched Google, AI Overview
“safety gear suppliers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“workplace safety gear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZ Safety Blackwoods or Steel Blue more popular in search?
This chart shows how often people search Google for NZ Safety Blackwoods and Steel Blue by name. Each line represents a brand's share of searches for all seven PPE and safety gear suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for NZ Safety Blackwoods, Steel Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZ Safety Blackwoods | Leedsafe | RSEA Safety | Fortus Safety NZ | Steel Blue | Total Safety | ProChoice |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Nov 2025 | 90.5% | 3.6% | 2.4% | 1.6% | 1.6% | 0.25% | 0.03% |
| Dec 2025 | 91.8% | 3% | 2% | 1.6% | 1.3% | 0.24% | 0.03% |
| Jan 2026 | 90.4% | 3.6% | 2.4% | 1.6% | 1.6% | 0.38% | 0.03% |
| Feb 2026 | 90.4% | 4.4% | 2% | 1.6% | 1.3% | 0.3% | 0.03% |
| Mar 2026 | 91.1% | 3.6% | 2% | 1.6% | 1.3% | 0.31% | 0.04% |
| Apr 2026 | 90.1% | 3.5% | 2.4% | 2% | 1.6% | 0.38% | 0.03% |
| May 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.3% | 0.03% |
| Jun 2026 | 91.5% | 3.6% | 2% | 1.3% | 1.3% | 0.25% | 0.02% |
| Jul 2026 | 90.7% | 4.4% | 2% | 1.3% | 1.3% | 0.3% | 0.03% |
| Aug 2026 | 89.8% | 4.3% | 2.4% | 1.6% | 1.6% | 0.24% | 0.05% |
| Sep 2026 | 90.9% | 3.6% | 2% | 1.6% | 1.6% | 0.25% | 0.05% |
How has the NZ Safety Blackwoods and Steel Blue comparison changed over the last 12 months?
3 findings
- NZ Safety Blackwoods was ahead of Steel Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZ Safety Blackwoods’ share of searches among PPE and safety gear suppliers in New Zealand moved from 90.4% to 90.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Steel Blue’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026?
1 change
In September 2026, NZ Safety Blackwoods gained share of searches among PPE and safety gear suppliers in New Zealand, from 89.8% to 90.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NZ Safety Blackwoods’ and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Safety Blackwoods
1 branded search term
- nz safety blackwoods
Steel Blue
1 branded search term
- steelblue
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