Brandwave

NZ Outdoors & Freedom Party vs Vision New Zealand:Which is more popular?

In September 2026, NZ Outdoors & Freedom Party had more branded searches than Vision New Zealand among political parties in New Zealand. NZ Outdoors & Freedom Party had about 300 branded searches, while Vision New Zealand had 30. NZ Outdoors & Freedom Party made up 0.23% of all political party searches we track, and Vision New Zealand accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about political parties, NZ Outdoors & Freedom Party and Vision New Zealand each appeared in two of the five answers. NZ Outdoors & Freedom Party was mentioned before Vision New Zealand in every answer that named either.

Among political parties in New Zealand in September 2026

Who do people search for more?

NZ Outdoors & Freedom Party, about 10 searches for every 1 for Vision New Zealand

NZ Outdoors & Freedom Party 300 searchesVision New Zealand 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

NZ Outdoors & Freedom Party in 2 of 5Vision New Zealand in 2 of 5

Who does AI recommend more?

NZ Outdoors & Freedom Party, named ahead of Vision New Zealand in 2 of 2 answers

NZ Outdoors & Freedom Party first in 2Vision New Zealand never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NZ Outdoors & Freedom Party and Vision New Zealand were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NZ Outdoors & Freedom Party was listed before Vision New Zealand in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. +3 more
  10. NZ Outdoors & Freedom Party12th
  11. +2 more
  12. Vision New Zealand15th
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NZ Outdoors & Freedom Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vision New Zealand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+6 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is NZ Outdoors & Freedom Party or Vision New Zealand more popular in search?

This chart shows how often people search Google for NZ Outdoors & Freedom Party and Vision New Zealand by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

NZ Outdoors & Freedom Party and Vision New Zealand among political parties in New Zealand, by month

Share of searches by month for NZ Outdoors & Freedom Party, Vision New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom PartyVision New Zealand
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%0.03%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%0%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%0.05%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%0%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%0.04%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%0.03%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%0.02%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%0.02%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%0.01%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%0.01%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%<0.01%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%0.02%

How has the NZ Outdoors & Freedom Party and Vision New Zealand comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, NZ Outdoors & Freedom Party rose from 16th to 15th among political parties in New Zealand.

  2. Estimated monthly branded searches for Vision New Zealand in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using NZ Outdoors & Freedom Party’s and Vision New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZ Outdoors & Freedom Party

5 branded search terms

  • nz outdoors and freedom party
  • nz outdoors party
  • nz outdoors party policies
  • nzofp
  • outdoors party nz

Vision New Zealand

1 branded search term

  • vision new zealand party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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