Nulook vs Vantage Windows & Doors:Which is more popular in New Zealand?
In October 2026, Nulook had more branded searches than Vantage Windows & Doors among window and door companies in New Zealand. Nulook had about 870 branded searches, while Vantage Windows & Doors had 140. Nulook made up 23.3% of all window and door company searches we track, and Vantage Windows & Doors accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about window and door companies, Vantage Windows & Doors appeared in three of the five answers and Nulook in two. Nulook and Vantage Windows & Doors were each mentioned first in one of the two answers that named either.
Who do people search for more?
Nulook, about 6 searches for every 1 for Vantage Windows & Doors
Who does AI mention more?
Vantage Windows & Doors, mentioned in 3 of 5 answers, Nulook in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top window and door companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vantage Windows & Doors was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nulook was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nulook and Vantage Windows & Doors were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Altherm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vantage Windows & Doors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nulook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
First Windows2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rylock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
APL Window Solutions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nebulite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about window and door companies
5 answers
Asked ChatGPT
“Which window and door company should I hire in New Zealand?”
Asked ChatGPT
“What are the best window and door companies in New Zealand?”
Asked ChatGPT
“What's the best window and door company in New Zealand for a new build home?”
Searched Google, AI Overview
“aluminium windows nz”
Searched Google, AI Overview
“new windows nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nulook or Vantage Windows & Doors more popular in search?
This chart shows how often people search Google for Nulook and Vantage Windows & Doors by name. Each line represents a brand's share of searches for all seven window and door companies we track, month by month, from searches in New Zealand.
Share of searches by month for Nulook, Vantage Windows & Doors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nulook | Rylock | Altherm | APL Window Solutions | First Windows | Vantage Windows & Doors | Nebulite |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.1% | 20.6% | 21.8% | 15.2% | 10.1% | 4% | 3.3% |
| Dec 2025 | 24.6% | 18.3% | 19.9% | 15.3% | 15.9% | 3.7% | 2.3% |
| Jan 2026 | 23.4% | 18.9% | 23% | 13.4% | 14.1% | 4.1% | 3.1% |
| Feb 2026 | 23.1% | 20.3% | 21.5% | 16.3% | 11.8% | 4% | 3.1% |
| Mar 2026 | 23.2% | 20.4% | 20.2% | 16.5% | 12.8% | 4.6% | 2.4% |
| Apr 2026 | 25.4% | 22.3% | 16.6% | 17.3% | 10.2% | 5% | 3.1% |
| May 2026 | 23.1% | 16.7% | 21.2% | 18.8% | 11.8% | 4.9% | 3.5% |
| Jun 2026 | 22.8% | 17% | 20.7% | 19.8% | 12.4% | 4% | 3.3% |
| Jul 2026 | 24.6% | 17.6% | 20.6% | 16.3% | 12.6% | 5.3% | 3% |
| Aug 2026 | 23.1% | 20.2% | 21.4% | 15.3% | 12.5% | 4% | 3.5% |
| Sep 2026 | 25.7% | 18.4% | 20.7% | 17.1% | 11.3% | 3.7% | 3.1% |
| Oct 2026 | 23.3% | 22% | 19% | 17.4% | 11% | 3.8% | 3.5% |
How has branded search for Nulook and Vantage Windows & Doors changed in New Zealand over the last 12 months?
3 findings
- Nulook was ahead of Vantage Windows & Doors in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nulook’s share of searches among window and door companies in New Zealand moved from 25.1% to 23.3%, and its estimated monthly branded searches moved from 1.1K to 870.
- Across the 12 months ending October 2026, Vantage Windows & Doors’ share of searches among window and door companies in New Zealand moved from 4% to 3.8%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand window and door companies in October 2026?
2 changes
In October 2026, Nulook lost share of searches among window and door companies in New Zealand, from 25.7% to 23.3%.
Estimated monthly branded searches for Vantage Windows & Doors in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.
How are Nulook’s and Vantage Windows & Doors’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nulook’s and Vantage Windows & Doors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nulook
2 branded search terms
- nulook
- nulook windows
Vantage Windows & Doors
1 branded search term
- vantage windows & doors
Other head-to-heads among window and door companies
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