Brandwave

Altherm vs Rylock:Which is more popular in New Zealand?

In October 2026, Rylock had more branded searches than Altherm among window and door companies in New Zealand. Rylock had about 820 branded searches, while Altherm had 710. Rylock made up 22% of all window and door company searches we track, and Altherm accounted for 19%. When we asked ChatGPT and Google AI Overviews about window and door companies, Altherm appeared in three of the five answers and Rylock in one. Altherm was mentioned before Rylock in every answer that named either.

Among window and door companies in New Zealand in October 2026

Who do people search for more?

Rylock, about 15% more searches than Altherm

Rylock 820 searchesAltherm 710 searches

Who does AI mention more?

Altherm, mentioned in 3 of 5 answers, Rylock in 1

Altherm in 3 of 5Rylock in 1 of 5

Who does AI recommend more?

Altherm, named ahead of Rylock in 2 of 2 answers

Altherm first in 2Rylock never first

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Top window and door companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Altherm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rylock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Altherm was listed before Rylock in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Windows1st
  2. Vantage Windows & Doors2nd
  3. Altherm3rd
  4. Nulook4th
  5. APL Window Solutions5th
  6. Rylock6th
  7. Nebulite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Altherm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vantage Windows & Doors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nulook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Windows2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rylock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APL Window Solutions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nebulite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about window and door companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Altherm or Rylock more popular in search?

This chart shows how often people search Google for Altherm and Rylock by name. Each line represents a brand's share of searches for all seven window and door companies we track, month by month, from searches in New Zealand.

Altherm and Rylock among window and door companies in New Zealand, by month

Share of searches by month for Rylock, Altherm. The figures are in the table below the chart.

View monthly share of searches table
MonthNulookRylockAlthermAPL Window SolutionsFirst WindowsVantage Windows & DoorsNebulite
Nov 202525.1%20.6%21.8%15.2%10.1%4%3.3%
Dec 202524.6%18.3%19.9%15.3%15.9%3.7%2.3%
Jan 202623.4%18.9%23%13.4%14.1%4.1%3.1%
Feb 202623.1%20.3%21.5%16.3%11.8%4%3.1%
Mar 202623.2%20.4%20.2%16.5%12.8%4.6%2.4%
Apr 202625.4%22.3%16.6%17.3%10.2%5%3.1%
May 202623.1%16.7%21.2%18.8%11.8%4.9%3.5%
Jun 202622.8%17%20.7%19.8%12.4%4%3.3%
Jul 202624.6%17.6%20.6%16.3%12.6%5.3%3%
Aug 202623.1%20.2%21.4%15.3%12.5%4%3.5%
Sep 202625.7%18.4%20.7%17.1%11.3%3.7%3.1%
Oct 202623.3%22%19%17.4%11%3.8%3.5%

How has branded search for Altherm and Rylock changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Rylock took it in March 2026, Altherm took it in May 2026, Rylock took it in October 2026.
  • Across the 12 months ending October 2026, Altherm’s share of searches among window and door companies in New Zealand moved from 21.8% to 19%, and its estimated monthly branded searches moved from 930 to 710.
  • Across the 12 months ending October 2026, Rylock’s share of searches among window and door companies in New Zealand moved from 20.6% to 22%, and its estimated monthly branded searches moved from 880 to 820.

How did search popularity change for New Zealand window and door companies in October 2026?

2 changes
  1. In October 2026, Rylock overtook Altherm to rank 2nd among window and door companies in New Zealand, with 22% of the searches.

  2. In October 2026, Altherm lost share of searches among window and door companies in New Zealand, from 20.7% to 19%.

How are Altherm’s and Rylock’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Altherm’s and Rylock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Altherm

7 branded search terms

  • altherm
  • altherm aluminium
  • altherm doors
  • altherm double glazing
  • altherm joinery
  • altherm west
  • altherm windows

Rylock

5 branded search terms

  • rylock
  • rylock aluminium
  • rylock doors
  • rylock joinery
  • rylock windows

How the Brand Demand Index is measured

Other head-to-heads among window and door companies

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