Brandwave

How popular isNulook?

In October 2026, people searched for Nulook by name about 870 times in New Zealand, an 18.7% decrease from the previous year. These searches made up 23.3% of all New Zealand window and door company searches, placing Nulook first out of seven companies. When we asked both ChatGPT and Google AI Overviews about window and door companies, Nulook appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

Nulook is the most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. NulookShare of searches 23.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RylockShare of searches 22%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. AlthermShare of searches 19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. APL Window SolutionsShare of searches 17.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. First WindowsShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top window and door companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nulook was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nulook is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Windows1st
  2. Vantage Windows & Doors2nd
  3. Altherm3rd
  4. Nulook4th
  5. APL Window Solutions5th
  6. Rylock6th
  7. Nebulite–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Altherm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vantage Windows & Doors3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nulook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Windows2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rylock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • APL Window Solutions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nebulite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about window and door companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Nulook compared with other New Zealand window and door companies?

Nulook against window and door companies in New Zealand, by month

Share of searches by month for Nulook, Rylock, Altherm, APL Window Solutions, First Windows, Vantage Windows & Doors, Nebulite. The figures are in the table below the chart.

View monthly share of searches table
MonthNulookRylockAlthermAPL Window SolutionsFirst WindowsVantage Windows & DoorsNebulite
Nov 202525.1%20.6%21.8%15.2%10.1%4%3.3%
Dec 202524.6%18.3%19.9%15.3%15.9%3.7%2.3%
Jan 202623.4%18.9%23%13.4%14.1%4.1%3.1%
Feb 202623.1%20.3%21.5%16.3%11.8%4%3.1%
Mar 202623.2%20.4%20.2%16.5%12.8%4.6%2.4%
Apr 202625.4%22.3%16.6%17.3%10.2%5%3.1%
May 202623.1%16.7%21.2%18.8%11.8%4.9%3.5%
Jun 202622.8%17%20.7%19.8%12.4%4%3.3%
Jul 202624.6%17.6%20.6%16.3%12.6%5.3%3%
Aug 202623.1%20.2%21.4%15.3%12.5%4%3.5%
Sep 202625.7%18.4%20.7%17.1%11.3%3.7%3.1%
Oct 202623.3%22%19%17.4%11%3.8%3.5%

  1. 1.Nulook

    23.3%

    Held 1st. 870 estimated branded searches, -11.2% vs prior month. Share -2.4 points.

  2. 2.Rylock

    22%

    Moved from 3rd to 2nd. 820 estimated branded searches, +17.1% vs prior month. Share +3.6 points.

  3. 3.Altherm

    19%

    Moved from 2nd to 3rd. 710 estimated branded searches, -10.1% vs prior month. Share -1.7 points.

  4. 4.APL Window Solutions

    17.4%

    Held 4th. 650 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.First Windows

    11%

    Held 5th. 410 estimated branded searches, -4.7% vs prior month. Share -0.3 points.

  6. 6.Vantage Windows & Doors

    3.8%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Nebulite

    3.5%

    Held 7th. 130 estimated branded searches, +8.3% vs prior month. Share +0.3 points.

Compare popularity between Nulook and its closest rivals

Every comparison with Nulook

6 comparisons

How has branded search demand for Nulook changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nulook in New Zealand fell from 1.1K to 870.
  • Across the 12 months ending October 2026, Nulook’s share of searches among window and door companies in New Zealand decreased from 25.1% to 23.3%.
  • Across the 12 months ending October 2026, Nulook’s share of searches among window and door companies in New Zealand peaked at 25.7% in September 2026 and was lowest at 22.8% in June 2026.

How did search popularity change for New Zealand window and door companies in October 2026?

5 changes

  1. In October 2026, Rylock overtook Altherm to rank 2nd among window and door companies in New Zealand, with 22% of the searches.

  2. In October 2026, Nulook lost share of searches among window and door companies in New Zealand, from 25.7% to 23.3%.

  3. In October 2026, Altherm lost share of searches among window and door companies in New Zealand, from 20.7% to 19%.

  4. First Windows’ share of searches among window and door companies in New Zealand has lost ground for 3 months in a row, from 12.6% to 11% in October 2026.

  5. Estimated monthly branded searches for Vantage Windows & Doors in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.

How are Nulook’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nulook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nulook
  • nulook windows

Do you work for Nulook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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