Nick Scali vs Trade Tested:Which is more popular in New Zealand?
In September 2026, Trade Tested had more branded searches than Nick Scali among furniture retailers in New Zealand. Trade Tested had about 27,100 branded searches, while Nick Scali had 8,350. Trade Tested made up 5.8% of all furniture retailer searches we track, and Nick Scali accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Nick Scali appeared in two of the five answers and Trade Tested in none.
Who do people search for more?
Trade Tested, about 3 searches for every 1 for Nick Scali
Who does AI mention more?
Nick Scali, mentioned in 2 of 5 answers, Trade Tested in 0
Who does AI recommend more?
Nick Scali, the only one of the two named
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Tested did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nick Scali or Trade Tested more popular in search?
This chart shows how often people search Google for Nick Scali and Trade Tested by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Trade Tested, Nick Scali. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trade Tested | Nick Scali |
|---|---|---|
| Nov 2025 | 8.8% | 1.2% |
| Dec 2025 | 5.3% | 0.59% |
| Jan 2026 | 6.9% | 1.2% |
| Feb 2026 | 6.4% | 1.1% |
| Mar 2026 | 6.1% | 1% |
| Apr 2026 | 5.8% | 1.5% |
| May 2026 | 4.6% | 1.4% |
| Jun 2026 | 4.5% | 1.7% |
| Jul 2026 | 4.1% | 1.5% |
| Aug 2026 | 4.5% | 1.7% |
| Sep 2026 | 5.8% | 1.8% |
| Oct 2026 | — | — |
How has branded search for Nick Scali and Trade Tested changed in New Zealand over the last 12 months?
3 findings
- Trade Tested was ahead of Nick Scali in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches held steady at 8.3K.
- Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand moved from 8.8% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How did search popularity change for New Zealand furniture retailers in September 2026?
1 change
In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.
How are Nick Scali’s and Trade Tested’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nick Scali’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nick Scali
4 branded search terms
- nick scali
- nick scali sale
- nick scali shops
- nickscali
Trade Tested
1 branded search term
- trade tested
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