Brandwave

Labour Party vs Te Pāti Māori:Which is more popular?

In September 2026, Te Pāti Māori had more branded searches than Labour Party among political parties in New Zealand. Te Pāti Māori had about 8,440 branded searches, while Labour Party had 6,600. Te Pāti Māori made up 6.6% of all political party searches we track, and Labour Party accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about political parties, both Labour Party and Te Pāti Māori appeared in all five answers. Labour Party was mentioned before Te Pāti Māori in every answer.

Among political parties in New Zealand in September 2026

Who do people search for more?

Te Pāti Māori, about 28% more searches than Labour Party

Te Pāti Māori 8.4K searchesLabour Party 6.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Labour Party in 5 of 5Te Pāti Māori in 5 of 5

Who does AI recommend more?

Labour Party, named ahead of Te Pāti Māori in every answer

Labour Party first in 5Te Pāti Māori never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Labour Party and Te Pāti Māori showed up in all five answers. Labour Party was listed before Te Pāti Māori in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. Conservative Party NZ10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Labour Party or Te Pāti Māori more popular in search?

This chart shows how often people search Google for Labour Party and Te Pāti Māori by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

Labour Party and Te Pāti Māori among political parties in New Zealand, by month

Share of searches by month for Te Pāti Māori, Labour Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom Party
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%

How has the Labour Party and Te Pāti Māori comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

2 changes

  1. In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.

  2. In September 2026, Te Pāti Māori gained share of searches among political parties in New Zealand, from 5% to 6.6%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Labour Party’s and Te Pāti Māori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labour Party

1 branded search term

  • labour party

Te Pāti Māori

7 branded search terms

  • maori party
  • maori political party
  • te paati maori
  • te pati maori
  • te pati maori candidates
  • te pati maori manifesto
  • te pati maori policies

How the Brand Demand Index is measured

Other head-to-heads among political parties

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