Brandwave

National Party vs Labour Party:Which is more popular?

In September 2026, National Party had more branded searches than Labour Party among political parties in New Zealand. National Party had about 10,200 branded searches, while Labour Party had 6,600. National Party made up 8% of all political party searches we track, and Labour Party accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about political parties, both National Party and Labour Party appeared in all five answers. National Party was mentioned before Labour Party in four out of five answers.

Among political parties in New Zealand in September 2026

Who do people search for more?

National Party, about 55% more searches than Labour Party

National Party 10.2K searchesLabour Party 6.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

National Party in 5 of 5Labour Party in 5 of 5

Who does AI recommend more?

National Party, named ahead of Labour Party in 4 of 5 answers

National Party first in 4Labour Party first in 1

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both National Party and Labour Party showed up in all five answers. National Party was listed before Labour Party in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. Conservative Party NZ10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Free Palestine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is National Party or Labour Party more popular in search?

This chart shows how often people search Google for National Party and Labour Party by name. Each line represents a brand's share of searches for all 17 political parties we track, month by month, from searches in New Zealand.

National Party and Labour Party among political parties in New Zealand, by month

Share of searches by month for National Party, Labour Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyNew Zealand FirstGreen PartyACT New ZealandNational PartyTe Pāti MāoriLabour PartyFree PalestineConservative Party NZAlliance PartyTe Tai Tokerau PartyThe Cannabis PartyAnimal Justice PartyWomen's Rights PartyNZ Outdoors & Freedom Party
Oct 20253.9%11.5%15.2%5.9%10.9%45.5%5.4%—0.51%——0.34%0.31%0.34%0.17%
Nov 202522.9%6.6%8.1%3%7.4%47.7%3.4%—0.25%——0.17%0.11%0.25%0.11%
Dec 202513%11.3%15.7%5.8%10.1%37.9%4.7%—0.54%——0.16%0.11%0.43%0.16%
Jan 202618.6%16.9%16.7%5.6%13.2%20.5%6.6%—0.61%——0.36%0.25%0.36%0.2%
Feb 202623.4%15.8%16.8%7%11.4%17.1%6.3%—0.71%——0.47%0.35%0.35%0.27%
Mar 202632.4%16.4%16%5.7%13%8.2%6.5%—0.49%——0.46%0.14%0.3%0.27%
Apr 202635.2%19.2%13.2%5.3%14.9%6.1%4.7%—0.45%——0.27%0.17%0.2%0.27%
May 202638.1%15.4%13.6%6.3%9.2%9.3%5.6%—0.78%——0.46%0.75%0.27%0.36%
Jun 202662.1%8.9%10.2%3.8%5.5%4%4.1%—0.56%——0.24%0.16%0.18%0.23%
Jul 202649.9%16.9%11.6%6.9%6%4.1%3.2%—0.55%——0.25%0.23%0.2%0.12%
Aug 202655.2%9.6%7.4%5%12%5%3.4%0.54%0.47%0.37%0.24%0.27%0.16%0.16%0.11%
Sep 202634.8%19.9%12.8%8.4%8%6.6%5.2%1.2%0.61%0.56%0.56%0.41%0.25%0.24%0.23%

How has the National Party and Labour Party comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in September 2026?

5 changes

  1. In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.

  2. In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.

  3. In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.

  4. In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.

  5. In September 2026, National Party lost share of searches among political parties in New Zealand, from 12% to 8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using National Party’s and Labour Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

National Party

5 branded search terms

  • national party
  • national party new zealand
  • national party nz
  • new zealand national party
  • nz national party

Labour Party

1 branded search term

  • labour party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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