Mt Dobson vs Mt Ruapehu:Which is more popular by branded search in New Zealand?

Name: Mt Dobson vs Mt Ruapehu: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mt Ruapehu had more branded searches than Mt Dobson among ski areas in New Zealand. Mt Ruapehu was estimated to have 280K branded searches compared to Mt Dobson’s 24.8K, and held a 28.6% Share of Search versus Mt Dobson’s 2.5%.

Share of Search among ski areas in New Zealand in August 2026Which is more popular in search, Mt Dobson or Mt Ruapehu?

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Which is more popular in search, Mt Dobson or Mt Ruapehu?

Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mt Dobson and Mt Ruapehu among ski areas in New Zealand, by month

Month	Mt Ruapehu	Mt Hutt	Cardrona	Coronet Peak	The Remarkables	Treble Cone	Roundhill	Porters	Mt Dobson	Mt Cheeseman
Oct 2025	38.3%	19.9%	19.3%	8.5%	8.7%	2.5%	0.75%	0.55%	1.1%	0.43%
Nov 2025	37.2%	7.9%	28.6%	13.1%	5.9%	3.5%	1.1%	0.63%	1.5%	0.5%
Dec 2025	30.4%	8.9%	31.5%	15.1%	7.3%	3.4%	1%	0.48%	1.4%	0.45%
Jan 2026	30.2%	8.9%	32.2%	15.3%	6.7%	3.1%	1.3%	0.49%	1.5%	0.44%
Feb 2026	33.4%	11.9%	29.5%	12.7%	5.5%	3.4%	1.1%	0.49%	1.4%	0.54%
Mar 2026	35.2%	12.3%	27.6%	12%	5.9%	2.8%	1.3%	0.56%	1.5%	0.83%
Apr 2026	35.6%	14.6%	25.3%	11%	5.4%	2.9%	1.5%	0.93%	2.2%	0.58%
May 2026	42.8%	14%	18.4%	13.2%	4.4%	2.1%	1.8%	1.1%	1.6%	0.52%
Jun 2026	27.2%	27.1%	14.7%	18.5%	5%	2%	2%	1.2%	1.9%	0.36%
Jul 2026	30%	22.1%	14%	13.1%	7%	3.9%	3.4%	3.1%	2.8%	0.6%
Aug 2026	28.6%	18.7%	16.2%	13.6%	8.3%	5.9%	2.9%	2.6%	2.5%	0.73%
Sep 2026	—	—	—	—	—	—	—	—	—	—

How has the Mt Dobson and Mt Ruapehu comparison changed over the last 12 months?

3 findings

Mt Ruapehu was ahead of Mt Dobson in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 24.8K.
Across the 11 months ending August 2026, Mt Ruapehu’s estimated Share of Search among ski areas in New Zealand moved from 38.3% to 28.6%, and its estimated monthly branded searches moved from 73.8K to 280K.

How did search popularity change for New Zealand ski areas in August 2026?

2 changes

In August 2026, Mt Ruapehu lost estimated Share of Search among ski areas in New Zealand, from 30% to 28.6%.
Estimated monthly branded searches for Mt Dobson in New Zealand rose 1104.4% over 11 measured months, from 2.1K to 24.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mt Dobson’s and Mt Ruapehu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.