Mortgage IQ vs Move In Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage IQ had more branded searches than Move In Mortgages among tauranga mortgage advisers in New Zealand. Mortgage IQ was estimated to have 20 branded searches compared to Move In Mortgages’ 10, and held a 0.28% Share of Search versus Move In Mortgages’ 0.14%.
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Which is more popular in search, Mortgage IQ or Move In Mortgages?
Compare Tauranga mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage IQ, Move In Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | Mortgage IQ | Move In Mortgages |
|---|---|---|---|---|
| Oct 2025 | 85% | 14.4% | 0.48% | 0.12% |
| Nov 2025 | 87.1% | 12.1% | 0.61% | 0.12% |
| Dec 2025 | 82.9% | 16.3% | 0.63% | 0.16% |
| Jan 2026 | 86.1% | 13.3% | 0.53% | 0.13% |
| Feb 2026 | 87% | 12.5% | 0.37% | 0.12% |
| Mar 2026 | 86.3% | 13.1% | 0.49% | 0.12% |
| Apr 2026 | 84.7% | 14.7% | 0.44% | 0.15% |
| May 2026 | 85.6% | 13.5% | 0.39% | 0.52% |
| Jun 2026 | 84.2% | 14.8% | 0.75% | 0.3% |
| Jul 2026 | 86.5% | 12.7% | 0.68% | 0.14% |
| Aug 2026 | 87.7% | 11.9% | 0.28% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Mortgage IQ and Move In Mortgages comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Move In Mortgages took it in May 2026, Mortgage IQ took it in June 2026.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 0.48% to 0.28%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Move In Mortgages’ estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage IQ’s and Move In Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage IQ
1 branded search term
- mortgage iq
Move In Mortgages
1 branded search term
- move in mortgages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.