Mor Bakery vs Pembroke Patisserie:Which is more popular by branded search in New Zealand?
In August 2026, Mor Bakery had more branded searches than Pembroke Patisserie among artisan bakeries and patisseries in New Zealand. Mor Bakery was estimated to have 8.1K branded searches compared to Pembroke Patisserie’s 6.6K, and held a 9.6% Share of Search versus Pembroke Patisserie’s 7.8%.
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Which is more popular in search, Mor Bakery or Pembroke Patisserie?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mor Bakery, Pembroke Patisserie. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Mor Bakery and Pembroke Patisserie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Pembroke Patisserie took it in November 2025, Mor Bakery took it in May 2026.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Pembroke Patisserie’s estimated Share of Search among artisan bakeries and patisseries in New Zealand held steady at 7.8%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
2 changes
In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.
Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mor Bakery’s and Pembroke Patisserie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mor Bakery
4 branded search terms
- mor bakery
- mor bakery near me
- mor bakery nz
- morbakery
Pembroke Patisserie
2 branded search terms
- pembroke patisserie
- pembroke patisserie near me
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