Microsoft Translator vs Papago:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Translator had more branded searches than Papago among translation tools in New Zealand. Microsoft Translator was estimated to have 2.5K branded searches compared to Papago’s 1.7K, and held a 0.39% Share of Search versus Papago’s 0.26%.
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Which is more popular in search, Microsoft Translator or Papago?
Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Translator, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.6% | 0.49% | 0.06% | 0.3% |
| Nov 2025 | 95.5% | 3.6% | 0.53% | 0.15% | 0.24% |
| Dec 2025 | 95.7% | 3.4% | 0.54% | 0.13% | 0.26% |
| Jan 2026 | 95.6% | 3.4% | 0.55% | 0.13% | 0.33% |
| Feb 2026 | 94.5% | 4.5% | 0.48% | 0.1% | 0.36% |
| Mar 2026 | 93.7% | 5.4% | 0.52% | 0.07% | 0.3% |
| Apr 2026 | 94.1% | 5.1% | 0.57% | 0.04% | 0.21% |
| May 2026 | 92.6% | 6.8% | 0.38% | 0.03% | 0.22% |
| Jun 2026 | 92.9% | 6.6% | 0.28% | 0.04% | 0.18% |
| Jul 2026 | 87.8% | 11.6% | 0.32% | 0.05% | 0.22% |
| Aug 2026 | 92% | 7% | 0.4% | 0.39% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Translator and Papago comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Microsoft Translator took it in August 2026.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation tools in New Zealand moved from 0.06% to 0.39%, and its estimated monthly branded searches moved from 360 to 2.5K.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among translation tools in New Zealand moved from 0.3% to 0.26%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand translation tools in August 2026?
2 changes
In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.
In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Translator’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Translator
7 branded search terms
- app microsoft translator
- microsoft translator
- microsoft translator app
- microsoft translator online
- microsoft translator translate
- microsofttranslator
- microsofttranslator translate
Papago
6 branded search terms
- papago
- papago golf club
- papago naver com
- papago near me
- papago s1
- papago translate
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