Brandwave

Microsoft Entra Private Access vs Zscaler Private Access:Which is more popular?

In September 2026, Microsoft Entra Private Access had more branded searches than Zscaler Private Access among zero trust network access platforms in New Zealand. Microsoft Entra Private Access had about 30 branded searches, while Zscaler Private Access had 10. Microsoft Entra Private Access made up 0.5% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Microsoft Entra Private Access and Zscaler Private Access each appeared in three of the five answers. Zscaler Private Access was mentioned before Microsoft Entra Private Access in every answer.

Among zero trust network access platforms in New Zealand in September 2026

Who do people search for more?

Microsoft Entra Private Access, about 3 searches for every 1 for Zscaler Private Access

Microsoft Entra Private Access 30 searchesZscaler Private Access 10 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Microsoft Entra Private Access in 3 of 5Zscaler Private Access in 3 of 5

Who does AI recommend more?

Zscaler Private Access, named ahead of Microsoft Entra Private Access in every answer

Zscaler Private Access first in 3Microsoft Entra Private Access never first

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access and Zscaler Private Access were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zscaler Private Access was listed before Microsoft Entra Private Access in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Entra Private Access or Zscaler Private Access more popular in search?

This chart shows how often people search Google for Microsoft Entra Private Access and Zscaler Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

Microsoft Entra Private Access and Zscaler Private Access among zero trust network access platforms in New Zealand, by month

Share of searches by month for Microsoft Entra Private Access, Zscaler Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

How has the Microsoft Entra Private Access and Zscaler Private Access comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

2 changes

  1. In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.

  2. Estimated monthly branded searches for Zscaler Private Access in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Entra Private Access’ and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Entra Private Access

1 branded search term

  • microsoft entra private access

Zscaler Private Access

1 branded search term

  • zscaler private access

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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