Brandwave

Microsoft Entra Private Access vs Tailscale:Which is more popular?

In September 2026, Tailscale had more branded searches than Microsoft Entra Private Access among zero trust network access platforms in New Zealand. Tailscale had about 5,400 branded searches, while Microsoft Entra Private Access had 30. Tailscale made up 89.3% of all zero trust network access platform searches we track, and Microsoft Entra Private Access accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Microsoft Entra Private Access appeared in three of the five answers and Tailscale in one. Microsoft Entra Private Access was mentioned before Tailscale in every answer.

Among zero trust network access platforms in New Zealand in September 2026

Who do people search for more?

Tailscale, about 180 searches for every 1 for Microsoft Entra Private Access

Tailscale 5.4K searchesMicrosoft Entra Private Access 30 searches

Who does AI mention more?

Microsoft Entra Private Access, mentioned in 3 of 5 answers, Tailscale in 1

Microsoft Entra Private Access in 3 of 5Tailscale in 1 of 5

Who does AI recommend more?

Microsoft Entra Private Access, named ahead of Tailscale in every answer

Microsoft Entra Private Access first in 3Tailscale never first

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tailscale was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Entra Private Access was listed before Tailscale in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Cloudflare One2nd
  3. Microsoft Entra Private Access3rd
  4. Twingate4th
  5. Tailscale–
  6. OpenVPN–
  7. NordLayer–
  8. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Entra Private Access or Tailscale more popular in search?

This chart shows how often people search Google for Microsoft Entra Private Access and Tailscale by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

Microsoft Entra Private Access and Tailscale among zero trust network access platforms in New Zealand, by month

Share of searches by month for Tailscale, Microsoft Entra Private Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateCloudflare OneMicrosoft Entra Private AccessNordLayerGoodAccessZscaler Private Access
Oct 202576.7%12.7%8.5%0.26%0.53%0.53%0.26%0.53%
Nov 202579.2%13.1%5.7%0.55%0.27%0.55%0.27%0.27%
Dec 202579.9%13.2%4.7%0.55%0.28%0.83%0.28%0.28%
Jan 202681.4%10.9%5.9%0.68%0.23%0.45%0.23%0.23%
Feb 202682%10.9%4.8%0.68%0.68%0.46%0.23%0.23%
Mar 202684.6%9.2%4%0.77%0.38%0.58%0.19%0.19%
Apr 202685.4%9.3%3.3%0.78%0.39%0.39%0.19%0.19%
May 202683.8%9.1%4%1.3%0.57%0.76%0.19%0.19%
Jun 202683.7%9.1%3.2%2.1%0.76%0.57%0.19%0.38%
Jul 202688.5%6.4%2.3%1.5%0.49%0.49%0.16%0.16%
Aug 202687.4%7.8%2.3%1.5%0.32%0.49%0.16%0.16%
Sep 202689.3%6.4%1.8%1.2%0.5%0.5%0.17%0.17%

How has the Microsoft Entra Private Access and Tailscale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

2 changes

  1. In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%.

  2. In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Entra Private Access’ and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Entra Private Access

1 branded search term

  • microsoft entra private access

Tailscale

1 branded search term

  • tailscale

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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