Brandwave

Maxwell & Williams vs Temuka Pottery:Which is more popular?

In September 2026, Temuka Pottery had more branded searches than Maxwell & Williams among dinnerware and tableware brands in New Zealand. Temuka Pottery had about 1,740 branded searches, while Maxwell & Williams had 670. Temuka Pottery made up 11.6% of all dinnerware and tableware brand searches we track, and Maxwell & Williams accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about dinnerware and tableware brands, Maxwell & Williams appeared in four of the five answers and Temuka Pottery in none.

Among dinnerware and tableware brands in New Zealand in September 2026

Who do people search for more?

Temuka Pottery, about 3 searches for every 1 for Maxwell & Williams

Temuka Pottery 1.7K searchesMaxwell & Williams 670 searches

Who does AI mention more?

Maxwell & Williams, mentioned in 4 of 5 answers, Temuka Pottery in 0

Maxwell & Williams in 4 of 5Temuka Pottery in 0 of 5

Who does AI recommend more?

Maxwell & Williams, the only one of the two named

Maxwell & Williams first in 4Temuka Pottery never named

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Top dinnerware and tableware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Temuka Pottery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maxwell & Williams1st
  2. Denby2nd
  3. Corelle3rd
  4. Wedgwood4th
  5. Royal Doulton5th
  6. Le Creuset6th
  7. Robert Gordon7th
  8. Temuka Pottery–
  9. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maxwell & Williams4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corelle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wedgwood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Royal Doulton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Robert Gordon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Temuka Pottery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinnerware and tableware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Maxwell & Williams or Temuka Pottery more popular in search?

This chart shows how often people search Google for Maxwell & Williams and Temuka Pottery by name. Each line represents a brand's share of searches for all nine dinnerware and tableware brands we track, month by month, from searches in New Zealand.

Maxwell & Williams and Temuka Pottery among dinnerware and tableware brands in New Zealand, by month

Share of searches by month for Temuka Pottery, Maxwell & Williams. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetTemuka PotteryCorelleRoyal DoultonRobert GordonWedgwoodMaxwell & WilliamsDenbyEcology
Oct 202549%12.9%11.6%8.5%6.5%5.9%3.4%1.3%1%
Nov 202557.5%11.8%10.1%6.6%5%3.8%3.3%0.81%1%
Dec 202559.7%10%9.3%6.5%5.3%3.2%4%0.84%1.2%
Jan 202648.8%15.7%10.4%8.3%4.9%4.4%5%1%1.5%
Feb 202650.5%15.7%10.8%7.3%5.1%4.4%4.1%1.1%1.1%
Mar 202653.4%11.5%12.3%6.1%5.2%5%3.8%1.7%0.94%
Apr 202646.8%14%12.6%8%5.6%4.9%4.6%2.2%1.3%
May 202651.8%11.5%10.3%7.7%5.8%6.1%4.5%1.1%1.2%
Jun 202649.5%10.5%15.4%7.3%4.3%5.6%4%2.4%0.97%
Jul 202652.1%10.8%11.8%6.9%5.5%5.7%4.9%1.3%1.1%
Aug 202654.8%9.5%10.6%6.2%6.5%4.8%5.4%1.1%1.1%
Sep 202653.7%11.6%10%7%6.2%4.6%4.4%1.4%1.1%

How has the Maxwell & Williams and Temuka Pottery comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?

2 changes

  1. In September 2026, Temuka Pottery overtook Corelle to rank 2nd among dinnerware and tableware brands in New Zealand, with 11.6% of the searches.

  2. In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Maxwell & Williams’ and Temuka Pottery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maxwell & Williams

4 branded search terms

  • maxwell and williams cashmere
  • maxwell williams
  • maxwell williams cashmere
  • maxwell williams tagine

Temuka Pottery

10 branded search terms

  • temuka jug
  • temuka nz pottery
  • temuka pottery
  • temuka pottery new zealand
  • temuka pottery plates
  • temuka pottery riverstone
  • temuka pottery teapot
  • temuka riverstone
  • temuka riverstone pottery
  • temuka stoneware

How the Brand Demand Index is measured

Other head-to-heads among dinnerware and tableware brands

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