Brandwave

Max vs Stylerunner:Which is more popular?

In September 2026, Max had more branded searches than Stylerunner among online fashion retailers in New Zealand. Max had about 23,500 branded searches, while Stylerunner had 8,100. Max made up 3.7% of all online fashion retailer searches we track, and Stylerunner accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about online fashion retailers, Max appeared in three of the five answers and Stylerunner in none.

Among online fashion retailers in New Zealand in September 2026

Who do people search for more?

Max, about 3 searches for every 1 for Stylerunner

Max 23.5K searchesStylerunner 8.1K searches

Who does AI mention more?

Max, mentioned in 3 of 5 answers, Stylerunner in 0

Max in 3 of 5Stylerunner in 0 of 5

Who does AI recommend more?

Max, the only one of the two named

Max first in 3Stylerunner never named

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Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Max was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stylerunner did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Glassons2nd
  3. ASOS3rd
  4. Max4th
  5. Flo & Frankie5th
  6. Moochi6th
  7. Postie7th
  8. Shein–
  9. Princess Polly–
  10. +1 more
  11. Stylerunner–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASOS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moochi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Princess Polly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stylerunner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about online fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Max or Stylerunner more popular in search?

This chart shows how often people search Google for Max and Stylerunner by name. Each line represents a brand's share of searches for all 14 online fashion retailers we track, month by month, from searches in New Zealand.

Max and Stylerunner among online fashion retailers in New Zealand, by month

Share of searches by month for Max, Stylerunner. The figures are in the table below the chart.

View monthly share of searches table
MonthSheinGlassonsPostiePrincess PollyThe IconicMaxASOSShowpoMoochiStylerunnerHello MollyBoohooFlo & FrankieWhite Fox Boutique
Oct 202538.3%22.3%13.9%6.3%3.5%3.3%3.6%2.4%1.5%1.2%1.1%1.6%0.55%0.3%
Nov 202529.8%25.7%15.9%7.3%5%3.4%3.4%2.3%1.4%1.8%1.1%1.8%0.64%0.35%
Dec 202528%29.8%18.4%5.6%3.9%3.8%2.6%1.5%1.7%1.7%0.8%1.2%0.73%0.32%
Jan 202632.4%28%14.3%5.3%3.7%3.5%3.8%2.1%1.6%1.6%1.4%1.5%0.69%0.26%
Feb 202632.4%28%14.3%5.4%3.6%3%3.8%2.1%1.9%1.6%1.7%1.5%0.56%0.26%
Mar 202632.3%28.1%14.4%5.4%3.7%3.7%3.1%2.1%1.9%1.6%1.7%1.2%0.46%0.31%
Apr 202631.4%27.4%16.9%5.2%3.5%3.8%3.6%1.6%1.5%1.5%1.6%1.2%0.45%0.25%
May 202631.6%27.4%17%5.3%3.6%3.6%3.1%1.7%1.9%1.3%1.6%1.2%0.45%0.26%
Jun 202639.1%23%14.2%5.3%3.6%3.7%3.2%1.7%1.3%1.6%1.3%1.2%0.38%0.34%
Jul 202635.3%25.3%15.7%4.8%3.3%3.5%4.2%1.9%1.4%1.4%1.2%1.1%0.5%0.31%
Aug 202638.8%22.9%14.1%5.3%3.6%3.7%3.7%2.1%1.5%1.3%1.1%1.2%0.45%0.3%
Sep 202639.1%23%14.2%5.3%4.4%3.7%3.1%1.7%1.6%1.3%1.1%1.1%0.45%0.21%

How has the Max and Stylerunner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online fashion retailers in September 2026?

1 change

  1. In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Max’s and Stylerunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Max

2 branded search terms

  • max clothing
  • max fashion

Stylerunner

3 branded search terms

  • stylerunner
  • stylerunner clothing
  • stylerunner dresses

How the Brand Demand Index is measured

Other head-to-heads among online fashion retailers

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