Matillion vs Stitch:Which is more popular?
In September 2026, Matillion had more branded searches than Stitch among data integration and ETL tools in New Zealand. Matillion had about 30 branded searches, while Stitch had 10. Matillion made up 2.2% of all data integration and ETL tool searches we track, and Stitch accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, Matillion appeared in all five answers and Stitch in none.
Who do people search for more?
Matillion, about 3 searches for every 1 for Stitch
Who does AI mention more?
Matillion, mentioned in every answer we collected
Who does AI recommend more?
Matillion, the only one of the two named
Follow Matillion vs Stitch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matillion appeared in all five answers. Stitch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Matillion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azure Data Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which ETL data integration tool should I use in New Zealand?”
Asked ChatGPT
“What are the best ETL data integration tools in New Zealand?”
Asked ChatGPT
“What's the best ETL data integration tool in New Zealand for a data team?”
Searched Google, AI Overview
“best etl tool”
Searched Google, AI Overview
“data pipeline tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Matillion or Stitch more popular in search?
This chart shows how often people search Google for Matillion and Stitch by name. Each line represents a brand's share of searches for all six data integration and ETL tools we track, month by month, from searches in New Zealand.
Share of searches by month for Matillion, Stitch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Azure Data Factory | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 29.4% | 8.6% | 4.3% | 1.8% | 1.8% |
| Nov 2025 | 56.7% | 26.8% | 7.1% | 4.7% | 2.4% | 2.4% |
| Dec 2025 | 63.7% | 20.4% | 8% | 5.3% | 1.8% | 0.88% |
| Jan 2026 | 63.2% | 19.3% | 9.6% | 4.4% | 2.6% | 0.88% |
| Feb 2026 | 54.5% | 26.5% | 7.6% | 5.3% | 3% | 3% |
| Mar 2026 | 58.3% | 27.2% | 7.3% | 4% | 1.3% | 2% |
| Apr 2026 | 56.7% | 26.8% | 9.4% | 3.9% | 1.6% | 1.6% |
| May 2026 | 55.8% | 27.1% | 9.3% | 3.9% | 2.3% | 1.6% |
| Jun 2026 | 55.4% | 31.5% | 6.9% | 1.5% | 2.3% | 2.3% |
| Jul 2026 | 58.1% | 27.4% | 8.1% | 1.6% | 2.4% | 2.4% |
| Aug 2026 | 56.7% | 27.6% | 7.9% | 3.9% | 2.4% | 1.6% |
| Sep 2026 | 64.7% | 25.7% | 3.7% | 2.9% | 2.2% | 0.74% |
How has the Matillion and Stitch comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stitch took it in March 2026, Matillion took it in May 2026.
- Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Stitch’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 0.74%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand data integration and ETL tools in September 2026?
1 change
In September 2026, Stitch lost share of searches among data integration and ETL tools in New Zealand, from 1.6% to 0.74%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Matillion’s and Stitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data integration and ETL tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.