Matakana Village Farmers Market vs Otago Farmers Market:Which is more popular by branded search in New Zealand?
In August 2026, Matakana Village Farmers Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Matakana Village Farmers Market was estimated to have 12.6K branded searches compared to Otago Farmers Market’s 270, and held a 38.3% Share of Search versus Otago Farmers Market’s 0.82%.
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Which is more popular in search, Matakana Village Farmers Market or Otago Farmers Market?
Compare the farmers markets New Zealanders shop at on the weekend. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matakana Village Farmers Market, Otago Farmers Market. The figures are in the table below the chart.
View monthly share of search table
| Month | Matakana Village Farmers Market | Christchurch Farmers Market | Clevedon Village Farmers Market | Harbourside Market | Otago Farmers Market |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 19.1% | 21.8% | 6.8% | 0.86% |
| Nov 2025 | 39.8% | 20.7% | 27.9% | 10.6% | 0.9% |
| Dec 2025 | 54.3% | 18% | 18.8% | 7.2% | 1.7% |
| Jan 2026 | 52.7% | 16.5% | 21.7% | 8.3% | 0.88% |
| Feb 2026 | 46.7% | 21.7% | 19.5% | 11.1% | 0.97% |
| Mar 2026 | 41.8% | 26.4% | 21.6% | 9% | 1.2% |
| Apr 2026 | 49.7% | 23.9% | 17.2% | 8.2% | 1% |
| May 2026 | 41.3% | 23.1% | 26.4% | 8.3% | 0.87% |
| Jun 2026 | 39.8% | 23.3% | 28% | 8.1% | 0.85% |
| Jul 2026 | 46.4% | 19.2% | 25.7% | 8% | 0.57% |
| Aug 2026 | 38.3% | 27% | 24.5% | 9.3% | 0.82% |
| Sep 2026 | — | — | — | — | — |
How has the Matakana Village Farmers Market and Otago Farmers Market comparison changed over the last 12 months?
3 findings
- Matakana Village Farmers Market was ahead of Otago Farmers Market in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand moved from 51.5% to 38.3%, and its estimated monthly branded searches moved from 23.4K to 12.6K.
- Across the 11 months ending August 2026, Otago Farmers Market’s estimated Share of Search among farmers markets in New Zealand moved from 0.86% to 0.82%, and its estimated monthly branded searches moved from 390 to 270.
How did search popularity change for New Zealand farmers markets in August 2026?
2 changes
In August 2026, Matakana Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 46.4% to 38.3%.
Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 30.8% over 11 measured months, from 390 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Matakana Village Farmers Market’s and Otago Farmers Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matakana Village Farmers Market
4 branded search terms
- matakana market
- matakana village farmers market
- matakana village farmers market matakana valley road matakana
- matakana village farmers market photos
Otago Farmers Market
2 branded search terms
- otago farmers market
- otago farmers market near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.