Brandwave

Mario Kart vs The Legend of Zelda:Which is more popular by branded search in New Zealand?

In August 2026, The Legend of Zelda had more branded searches than Mario Kart among video game franchises in New Zealand. The Legend of Zelda was estimated to have 5.2K branded searches compared to Mario Kart’s 3.6K, and held a 3.3% Share of Search versus Mario Kart’s 2.2%.

Share of Search among video game franchises in New Zealand in August 2026Which is more popular in search, Mario Kart or The Legend of Zelda?
Mario Kart2.2%3.6K searches
vs
The Legend of Zelda3.3%5.2K searches
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Which is more popular in search, Mario Kart or The Legend of Zelda?

Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mario Kart and The Legend of Zelda among video game franchises in New Zealand, by month

Share of Search by month for The Legend of Zelda, Mario Kart. The figures are in the table below the chart.

View monthly share of search table
MonthGrand Theft AutoFortniteCall of DutyPokémonThe Legend of ZeldaMario KartEA Sports FC
Oct 202524.6%41.1%14.1%10.5%5.3%3.1%1.3%
Nov 202532%40.1%11.2%7%6.2%2.8%0.75%
Dec 202527.8%39.7%13.8%8%5.4%4.6%0.75%
Jan 202633.9%31.7%12.5%10.2%6.4%4.6%0.75%
Feb 202633.3%36.7%9.8%11%5.5%3.1%0.59%
Mar 202625.3%40.3%11.3%13.7%5.4%3.5%0.62%
Apr 202631.9%33.6%11.8%12%6%4%0.86%
May 202647.2%24.1%11.2%10.5%3.8%2.6%0.7%
Jun 202664.1%14.9%10.1%6.4%2.3%1.5%0.67%
Jul 202644.1%24.8%13%9.9%3.9%3%1.3%
Aug 202652.6%24.6%9.8%6.9%3.3%2.2%0.6%
Sep 2026———————

How has the Mario Kart and The Legend of Zelda comparison changed over the last 12 months?

How did search popularity change for New Zealand video game franchises in August 2026?

  1. In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%.

  2. In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Mario Kart’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mario Kart

18 branded search terms

  • mario kart
  • mario kart 8 deluxe
  • mario kart ds
  • mario kart game
  • mario kart near me
  • mario kart new zealand
  • mario kart nz
  • mario kart online
  • mario kart ps5
  • mario kart snes
  • mario kart switch
  • mario kart video game
  • mario kart wii
  • mariokart
  • mariokart 8
  • mariokart game
  • mariokart ps5
  • mariokart video game

The Legend of Zelda

12 branded search terms

  • the legend of zelda game
  • the legend of zelda near me
  • the legend of zelda new zealand
  • the legend of zelda online
  • the legend of zelda ps5
  • the legend of zelda video game
  • the zelda
  • thelegendofzelda
  • zelda
  • zelda breath of the
  • zelda tear of the kingdom
  • zelda the legend of zelda

How the Brand Demand Index is measured

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