Māori+ vs Sky Go:Which is more popular by branded search in New Zealand?
In August 2026, Sky Go had more branded searches than Māori+ among TV and streaming services in New Zealand. Sky Go was estimated to have 70.1K branded searches compared to Māori+’s 21.1K, and held a 5.5% Share of Search versus Māori+’s 1.7%.
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Which is more popular in search, Māori+ or Sky Go?
Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sky Go, Māori+. The figures are in the table below the chart.
View monthly share of search table
| Month | Netflix | TVNZ+ | Sky | Disney+ | Sky Sport Now | Prime Video | Sky Go | ThreeNow | Māori+ | Neon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 23.5% | 13.5% | 9.1% | 6.3% | 7.5% | 6.5% | 3.8% | 1.2% | 1.7% |
| Nov 2025 | 24.2% | 25.4% | 14% | 8.6% | 5.6% | 6.9% | 5.7% | 5% | 3.1% | 1.5% |
| Dec 2025 | 30.1% | 26.6% | 11% | 10% | 3.2% | 8.3% | 3.9% | 4.2% | 0.8% | 2% |
| Jan 2026 | 28.5% | 24.9% | 11.6% | 9.5% | 3.9% | 8.6% | 4.6% | 4.9% | 1.4% | 2.2% |
| Feb 2026 | 24.3% | 23.2% | 15% | 7.8% | 5.9% | 7% | 5.8% | 6.9% | 2.1% | 1.9% |
| Mar 2026 | 26.4% | 21.5% | 12.9% | 8.6% | 5.5% | 6.6% | 6.4% | 6.3% | 3.5% | 2.4% |
| Apr 2026 | 22.1% | 26.3% | 11.6% | 8.7% | 6.5% | 8% | 6.4% | 5.5% | 2.3% | 2.6% |
| May 2026 | 21.7% | 25.7% | 12.8% | 8.5% | 6.9% | 9.1% | 6.3% | 3.7% | 2.3% | 3.1% |
| Jun 2026 | 15.9% | 43.5% | 9.9% | 6.5% | 6% | 7% | 4.7% | 2.7% | 1.7% | 2% |
| Jul 2026 | 17.9% | 33.9% | 11.2% | 8% | 8.8% | 7.1% | 5.4% | 3.8% | 2.3% | 1.6% |
| Aug 2026 | 22.9% | 22% | 13.5% | 10% | 9.2% | 8.7% | 5.5% | 4.8% | 1.7% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Māori+ and Sky Go comparison changed over the last 12 months?
3 findings
- Sky Go was ahead of Māori+ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 15K to 21.1K.
- Across the 11 months ending August 2026, Sky Go’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.5% to 5.5%, and its estimated monthly branded searches moved from 82.7K to 70.1K.
How did search popularity change for New Zealand TV and streaming services in August 2026?
2 changes
In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.
Estimated monthly branded searches for Sky Go in New Zealand fell 15.2% over 11 measured months, from 82.7K to 70.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Māori+’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Māori+
4 branded search terms
- Māori Plus
- maori television
- Māori TV
- Whakaata Māori
Sky Go
21 branded search terms
- my sky go
- Sky Go
- sky go app
- sky go app nz
- sky go cost
- sky go how much
- sky go live sport
- sky go near me
- sky go now
- sky go nz
- sky go nz app
- sky go on demand
- sky go online
- sky go sky sports
- sky go subscription
- sky go tv
- sky go tv guide
- skygo co nz
- skygo live sport
- skygo stream
- tv guide sky go
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.