Magic vs Mai FM:Which is more popular?
In September 2026, Mai FM had more branded searches than Magic among radio stations in New Zealand. Mai FM had about 4,400 branded searches, while Magic had 1,120. Mai FM made up 1.9% of all radio station searches we track, and Magic accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about radio stations, Mai FM appeared in three of the five answers and Magic in none.
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Top radio stations in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mai FM was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Magic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
RNZ National1st
Newstalk ZB2nd
ZM3rd
The Edge4th- More FM5th
- The Rock6th
The Hits7th- The Breeze8th
- +3 more
Mai FM12th- +2 more
- Magic–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RNZ National5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Newstalk ZB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Rock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Breeze3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- More FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Radio Hauraki3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mai FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about radio stations
5 answers
Asked ChatGPT
“Which radio station should I use in New Zealand?”
Asked ChatGPT
“What are the best radio stations in New Zealand?”
Asked ChatGPT
“What's the best radio station in New Zealand for music and news?”
Searched Google, AI Overview
“new zealand radio stations”
Searched Google, AI Overview
“radio stations nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Magic or Mai FM more popular in search?
This chart shows how often people search Google for Magic and Mai FM by name. Each line represents a brand's share of searches for all 15 radio stations we track, month by month, from searches in New Zealand.
Share of searches by month for Mai FM, Magic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Newstalk ZB | The Rock | RNZ National | The Breeze | The Edge | More FM | Radio Hauraki | Coast | George FM | The Hits | ZM | Mai FM | The Sound | Magic | Flava |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 10.5% | 22.5% | 6.1% | 2.8% | 6% | 5.3% | 5% | 4.3% | 3.7% | 2.2% | 2.3% | 0.56% | 1.8% | 0.25% |
| Nov 2025 | 28.4% | 8.7% | 22.4% | 7.4% | 2.7% | 5% | 5.6% | 5.2% | 3.7% | 3.4% | 2% | 2.5% | 0.46% | 2.3% | 0.27% |
| Dec 2025 | 27.1% | 9.3% | 22.3% | 7.2% | 2.6% | 5% | 6.5% | 6.3% | 3.5% | 3.5% | 2.1% | 2.4% | 0.53% | 1.4% | 0.26% |
| Jan 2026 | 28.1% | 7.7% | 24.5% | 6% | 2.6% | 5.1% | 6.7% | 5.7% | 3.6% | 3.5% | 2.7% | 2% | 0.48% | 1.2% | 0.26% |
| Feb 2026 | 27.6% | 8.5% | 22.8% | 6.1% | 2.6% | 6.2% | 6.6% | 5.1% | 2.9% | 4.1% | 2.7% | 2.9% | 0.48% | 0.95% | 0.39% |
| Mar 2026 | 28.8% | 8.7% | 24.2% | 6.4% | 2.7% | 6.2% | 5.6% | 5.1% | 2.5% | 3.5% | 2.3% | 2.5% | 0.41% | 0.83% | 0.33% |
| Apr 2026 | 30.8% | 7.7% | 25.5% | 7.3% | 2.4% | 4.7% | 4.9% | 4.5% | 3.3% | 3% | 2.5% | 2.2% | 0.43% | 0.74% | 0.24% |
| May 2026 | 31.2% | 8.7% | 22% | 6.7% | 2.9% | 5.6% | 5% | 5.4% | 2.7% | 3.7% | 2.5% | 2.2% | 0.5% | 0.59% | 0.3% |
| Jun 2026 | 31.7% | 8.2% | 22% | 6.3% | 2.5% | 5.7% | 5.1% | 5.5% | 2.7% | 3.9% | 2.4% | 2.7% | 0.51% | 0.57% | 0.3% |
| Jul 2026 | 28.1% | 9.5% | 23.6% | 6.6% | 2.6% | 5.2% | 5.5% | 4.9% | 3% | 4.8% | 2.4% | 2.4% | 0.48% | 0.59% | 0.32% |
| Aug 2026 | 29.4% | 11% | 20.6% | 6.4% | 2.4% | 5.4% | 7% | 4.4% | 3.1% | 3.8% | 3% | 2.1% | 0.41% | 0.66% | 0.34% |
| Sep 2026 | 26.9% | 20.5% | 16.7% | 5.6% | 5% | 4.9% | 4.3% | 4% | 3.5% | 3.3% | 2% | 1.9% | 0.56% | 0.49% | 0.26% |
How has the Magic and Mai FM comparison changed over the last 12 months?
3 findings
- Mai FM was ahead of Magic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Magic’s share of searches among radio stations in New Zealand moved from 1.8% to 0.49%, and its estimated monthly branded searches moved from 4.1K to 1.1K.
- Across the 12 months ending September 2026, Mai FM’s share of searches among radio stations in New Zealand moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for New Zealand radio stations in September 2026?
2 changes
Mai FM’s share of searches among radio stations in New Zealand has lost ground for 3 months in a row, from 2.7% to 1.9% in September 2026.
In September 2026, Magic fell from 13th to 14th among radio stations in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Magic’s and Mai FM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among radio stations
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