Brandwave

The Breeze vs The Rock:Which is more popular?

In September 2026, The Rock had more branded searches than The Breeze among radio stations in New Zealand. The Rock had about 47,300 branded searches, while The Breeze had 12,900. The Rock made up 20.5% of all radio station searches we track, and The Breeze accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about radio stations, The Rock appeared in four of the five answers and The Breeze in three. The Rock was mentioned before The Breeze in three out of five answers.

Among radio stations in New Zealand in September 2026

Who do people search for more?

The Rock, about 4 searches for every 1 for The Breeze

The Rock 47.3K searchesThe Breeze 12.9K searches

Who does AI mention more?

The Rock, mentioned in 4 of 5 answers, The Breeze in 3

The Rock in 4 of 5The Breeze in 3 of 5

Who does AI recommend more?

The Rock, named ahead of The Breeze in 3 of 5 answers

The Rock first in 3The Breeze first in 2

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Top radio stations in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Rock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Breeze was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Rock was listed before The Breeze in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RNZ National1st
  2. Newstalk ZB2nd
  3. ZM3rd
  4. The Edge4th
  5. More FM5th
  6. The Rock6th
  7. The Hits7th
  8. The Breeze8th
  9. George FM9th
  10. The Sound10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RNZ National5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Newstalk ZB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Rock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Breeze3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • More FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Radio Hauraki3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • George FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Hits3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about radio stations

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is The Breeze or The Rock more popular in search?

This chart shows how often people search Google for The Breeze and The Rock by name. Each line represents a brand's share of searches for all 15 radio stations we track, month by month, from searches in New Zealand.

The Breeze and The Rock among radio stations in New Zealand, by month

Share of searches by month for The Rock, The Breeze. The figures are in the table below the chart.

View monthly share of searches table
MonthNewstalk ZBThe RockRNZ NationalThe BreezeThe EdgeMore FMRadio HaurakiCoastGeorge FMThe HitsZMMai FMThe SoundMagicFlava
Oct 202526.9%10.5%22.5%6.1%2.8%6%5.3%5%4.3%3.7%2.2%2.3%0.56%1.8%0.25%
Nov 202528.4%8.7%22.4%7.4%2.7%5%5.6%5.2%3.7%3.4%2%2.5%0.46%2.3%0.27%
Dec 202527.1%9.3%22.3%7.2%2.6%5%6.5%6.3%3.5%3.5%2.1%2.4%0.53%1.4%0.26%
Jan 202628.1%7.7%24.5%6%2.6%5.1%6.7%5.7%3.6%3.5%2.7%2%0.48%1.2%0.26%
Feb 202627.6%8.5%22.8%6.1%2.6%6.2%6.6%5.1%2.9%4.1%2.7%2.9%0.48%0.95%0.39%
Mar 202628.8%8.7%24.2%6.4%2.7%6.2%5.6%5.1%2.5%3.5%2.3%2.5%0.41%0.83%0.33%
Apr 202630.8%7.7%25.5%7.3%2.4%4.7%4.9%4.5%3.3%3%2.5%2.2%0.43%0.74%0.24%
May 202631.2%8.7%22%6.7%2.9%5.6%5%5.4%2.7%3.7%2.5%2.2%0.5%0.59%0.3%
Jun 202631.7%8.2%22%6.3%2.5%5.7%5.1%5.5%2.7%3.9%2.4%2.7%0.51%0.57%0.3%
Jul 202628.1%9.5%23.6%6.6%2.6%5.2%5.5%4.9%3%4.8%2.4%2.4%0.48%0.59%0.32%
Aug 202629.4%11%20.6%6.4%2.4%5.4%7%4.4%3.1%3.8%3%2.1%0.41%0.66%0.34%
Sep 202626.9%20.5%16.7%5.6%5%4.9%4.3%4%3.5%3.3%2%1.9%0.56%0.49%0.26%

How has the The Breeze and The Rock comparison changed over the last 12 months?

3 findings
  • The Rock was ahead of The Breeze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, The Breeze’s share of searches among radio stations in New Zealand moved from 6.1% to 5.6%, and its estimated monthly branded searches moved from 14.1K to 12.9K.
  • Across the 12 months ending September 2026, The Rock’s share of searches among radio stations in New Zealand moved from 10.5% to 20.5%, and its estimated monthly branded searches moved from 24.3K to 47.3K.

How did search popularity change for New Zealand radio stations in September 2026?

2 changes

  1. In September 2026, The Rock overtook RNZ National to rank 2nd among radio stations in New Zealand, with 20.5% of the searches.

  2. In September 2026, The Breeze lost share of searches among radio stations in New Zealand, from 6.4% to 5.6%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using The Breeze’s and The Rock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Breeze

16 branded search terms

  • breeze classic
  • breeze fm
  • rova the breeze
  • The Breeze
  • the breeze canterbury
  • the breeze classic
  • the breeze dunedin
  • the breeze fm
  • the breeze live
  • the breeze manawatu
  • the breeze nelson
  • the breeze radio
  • the breeze rova
  • the breeze tauranga
  • the breeze timaru
  • the breeze waikato

The Rock

9 branded search terms

  • fm the rock
  • rova the rock
  • the rock fm
  • the rock fm new zealand
  • the rock fm nz
  • the rock nz
  • the rock radio
  • the rock rova
  • therock

How the Brand Demand Index is measured

Other head-to-heads among radio stations

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