Mafell vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Mafell among chain mortiser brands in New Zealand. Makita had about 9,820 branded searches, while Mafell had 40. Makita made up 40.8% of all chain mortiser brand searches we track, and Mafell accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about chain mortiser brands, both Mafell and Makita appeared in all five answers. Makita was mentioned before Mafell in three out of five answers.
Who do people search for more?
Makita, about 246 searches for every 1 for Mafell
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Makita, named ahead of Mafell in 3 of 5 answers
Follow Mafell vs Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chain mortiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Mafell and Makita showed up in all five answers. Makita was listed before Mafell in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mafell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chain mortiser brands
5 answers
Asked ChatGPT
“Which chain mortiser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chain mortiser brands in New Zealand?”
Asked ChatGPT
“What's the best chain mortiser brand in New Zealand for timber joinery work?”
Searched Google, AI Overview
“best chain mortiser”
Searched Google, AI Overview
“chain mortiser brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Mafell or Makita more popular in search?
This chart shows how often people search Google for Mafell and Makita by name. Each line represents a brand's share of searches for all five chain mortiser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Mafell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Milwaukee | Mafell |
|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 34.2% | 11.3% | 11.2% | 0.15% |
| Nov 2025 | 37% | 43.5% | 8.6% | 10.7% | 0.22% |
| Dec 2025 | 37.6% | 45.2% | 7.4% | 9.6% | 0.14% |
| Jan 2026 | 41.9% | 40.4% | 8.6% | 9% | 0.15% |
| Feb 2026 | 42.9% | 35.1% | 10.7% | 11.2% | 0.16% |
| Mar 2026 | 39.7% | 37.7% | 11.3% | 11% | 0.24% |
| Apr 2026 | 44.2% | 34.8% | 9.6% | 11.2% | 0.21% |
| May 2026 | 44.4% | 29.2% | 11.8% | 14.2% | 0.37% |
| Jun 2026 | 42.6% | 30.1% | 12.9% | 14.2% | 0.26% |
| Jul 2026 | 43.9% | 29.3% | 13.1% | 13.6% | 0.11% |
| Aug 2026 | 38.9% | 32.7% | 10.7% | 17.5% | 0.14% |
| Sep 2026 | 40.8% | 34.1% | 12.7% | 12.3% | 0.17% |
How has the Mafell and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Mafell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mafell’s share of searches among chain mortiser brands in New Zealand moved from 0.15% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand moved from 43.2% to 40.8%, and its estimated monthly branded searches moved from 8.5K to 9.8K.
How did search popularity change for New Zealand chain mortiser brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%.
Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mafell’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chain mortiser brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.