Brandwave

Loewe vs Saint Laurent:Which is more popular?

In September 2026, Saint Laurent had more branded searches than Loewe among luxury fashion houses in New Zealand. Saint Laurent had about 15,700 branded searches, while Loewe had 1,900. Saint Laurent made up 12.7% of all luxury fashion house searches we track, and Loewe accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Saint Laurent appeared in four of the five answers and Loewe in two. Saint Laurent was mentioned before Loewe in every answer.

Among luxury fashion houses in New Zealand in September 2026

Who do people search for more?

Saint Laurent, about 8 searches for every 1 for Loewe

Saint Laurent 15.7K searchesLoewe 1.9K searches

Who does AI mention more?

Saint Laurent, mentioned in 4 of 5 answers, Loewe in 2

Saint Laurent in 4 of 5Loewe in 2 of 5

Who does AI recommend more?

Saint Laurent, named ahead of Loewe in every answer

Saint Laurent first in 4Loewe never first

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Top luxury fashion houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saint Laurent was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Loewe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Saint Laurent was listed before Loewe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Louis Vuitton1st
  2. Chanel2nd
  3. Saint Laurent3rd
  4. Dior4th
  5. Prada5th
  6. Hermès6th
  7. Bottega Veneta7th
  8. Loewe8th
  9. Gucci9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prada5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Louis Vuitton4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chanel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bottega Veneta3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hermès2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loewe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about luxury fashion houses

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Loewe or Saint Laurent more popular in search?

This chart shows how often people search Google for Loewe and Saint Laurent by name. Each line represents a brand's share of searches for all nine luxury fashion houses we track, month by month, from searches in New Zealand.

Loewe and Saint Laurent among luxury fashion houses in New Zealand, by month

Share of searches by month for Saint Laurent, Loewe. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonChanelGucciPradaSaint LaurentHermèsDiorLoeweBottega Veneta
Oct 202529.7%14.2%17.5%13.4%11.1%7.7%3.5%2%1.1%
Nov 202527.6%14.9%17.2%15.5%12.3%7.1%3.3%1.4%0.75%
Dec 202527.6%17%15.8%15.6%11.4%7.1%3.3%1.3%0.86%
Jan 202629.2%15.5%15.3%14%11.8%8%3.6%1.5%1.1%
Feb 202628.7%16.4%16.2%14.2%11%7.8%3.2%1.5%0.95%
Mar 202629.8%16%15.2%13.3%11.3%8.3%3.4%1.4%1.1%
Apr 202630%15.1%16.1%14.2%10.9%8.2%3.1%1.4%1.1%
May 202627.4%19.5%15.9%12.6%10.1%8.6%3.4%1.4%0.98%
Jun 202625.2%25.7%13.5%11.7%10%8.3%3.4%1.5%0.76%
Jul 202629.1%17.6%14.9%13.8%11%7.9%3.5%1.3%0.82%
Aug 202625.4%18.2%14.5%14.4%11.6%8.2%5.3%1.5%1%
Sep 202627.1%16.6%15.1%14%12.7%7.5%4.4%1.5%1.1%

How has the Loewe and Saint Laurent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand luxury fashion houses in September 2026?

2 changes

  1. In September 2026, Saint Laurent gained share of searches among luxury fashion houses in New Zealand, from 11.6% to 12.7%.

  2. Estimated monthly branded searches for Loewe in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Loewe’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loewe

1 branded search term

  • loewe

Saint Laurent

15 branded search terms

  • saint laurent
  • saint laurent bag
  • saint laurent handbag
  • saint laurent shoes
  • saint laurent wallet
  • saint laurent ysl
  • saintlaurent
  • saintlaurent bag
  • saintlaurent shoes
  • saintlaurent wallet
  • ye saint laurent
  • ysl babycat
  • ysl high heel
  • ysl mon paris
  • ysl y edo

How the Brand Demand Index is measured

Other head-to-heads among luxury fashion houses

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