Little Bellies vs Wattie's:Which is more popular?
In September 2026, Wattie's had more branded searches than Little Bellies among baby food brands in New Zealand. Wattie's had about 3,100 branded searches, while Little Bellies had 370. Wattie's made up 51% of all baby food brand searches we track, and Little Bellies accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about baby food brands, Wattie's appeared in all four answers and Little Bellies in two. Wattie's was mentioned before Little Bellies in every answer.
Who do people search for more?
Wattie's, about 8 searches for every 1 for Little Bellies
Who does AI mention more?
Wattie's, mentioned in every answer we collected
Who does AI recommend more?
Wattie's, named ahead of Little Bellies in every answer
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Top baby food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wattie's appeared in all four answers. Little Bellies was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Wattie's was listed before Little Bellies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wattie's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Only Organic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Farex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Little Bellies2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Kiddylicious1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bellamy's Organic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gerber0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rafferty's Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby food brands
4 answers
Asked ChatGPT
“Which baby food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby food brands in New Zealand?”
Asked ChatGPT
“What's the best baby food brand in New Zealand for toddlers?”
Searched Google, AI Overview
“best baby food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“baby food brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Little Bellies or Wattie's more popular in search?
This chart shows how often people search Google for Little Bellies and Wattie's by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wattie's, Little Bellies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Farex | Bellamy's Organic | Only Organic | Little Bellies | Gerber | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 4.8% | 20.8% | 6.6% | 3% | 4.8% | 1.5% | 0.45% |
| Nov 2025 | 53.1% | 5.4% | 23.1% | 7.3% | 3.6% | 5.4% | 1.4% | 0.68% |
| Dec 2025 | 45.4% | 6.4% | 27.7% | 7.8% | 4% | 6.4% | 1.6% | 0.6% |
| Jan 2026 | 52.5% | 7.8% | 22.3% | 6.7% | 3.3% | 5.2% | 1.6% | 0.65% |
| Feb 2026 | 54.5% | 8.4% | 19.1% | 8.4% | 3.7% | 3.7% | 1.7% | 0.52% |
| Mar 2026 | 89.2% | 2% | 4.7% | 2% | 0.71% | 0.88% | 0.34% | 0.14% |
| Apr 2026 | 56% | 8% | 19.6% | 6.2% | 3.4% | 4.3% | 2% | 0.41% |
| May 2026 | 57.2% | 11.6% | 16.4% | 6.4% | 3% | 3.7% | 1.4% | 0.35% |
| Jun 2026 | 48.8% | 14.9% | 14.7% | 10% | 4.6% | 4.4% | 2% | 0.68% |
| Jul 2026 | 52.1% | 15.1% | 9.8% | 10.1% | 3.8% | 5.5% | 3.1% | 0.68% |
| Aug 2026 | 55% | 13.7% | 8.5% | 10% | 4.5% | 4.4% | 2.7% | 1.2% |
| Sep 2026 | 51% | 14.5% | 9.7% | 9.7% | 6.1% | 5.3% | 3% | 0.82% |
How has the Little Bellies and Wattie's comparison changed over the last 12 months?
3 findings
- Wattie's was ahead of Little Bellies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Bellies’ share of searches among baby food brands in New Zealand moved from 3% to 6.1%, and its estimated monthly branded searches moved from 200 to 370.
- Across the 12 months ending September 2026, Wattie's’ share of searches among baby food brands in New Zealand moved from 57.9% to 51%, and its estimated monthly branded searches moved from 3.8K to 3.1K.
How did search popularity change for New Zealand baby food brands in September 2026?
2 changes
In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%.
In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Little Bellies’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Bellies
4 branded search terms
- little bellies
- little bellies pouches
- little bellies snacks
- littlebellies
Wattie's
14 branded search terms
- chilli beans watties
- wattie s
- wattie's
- watties
- watties beans
- watties beetroot
- watties big eat
- watties chilli beans
- watties ketchup
- watties mexican beans
- watties spaghetti
- watties tomato
- watties tomato paste
- watties tomato puree
Other head-to-heads among baby food brands
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