Liquorland vs The Trusts:Which is more popular by branded search in New Zealand?
In August 2026, Liquorland had more branded searches than The Trusts among liquor retailers in New Zealand. Liquorland was estimated to have 60.6K branded searches compared to The Trusts’ 390, and held a 42.9% Share of Search versus The Trusts’ 0.28%.
Follow Liquorland vs The Trusts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Liquorland or The Trusts?
Off-licence liquor retail banners serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liquorland, The Trusts. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquorland | Super Liquor | Thirsty Liquor | Black Bull Liquor | Liquor Centre | The Bottle-O | The Trusts | Glengarry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 32.2% | 11.3% | 2.5% | 2.6% | 2.9% | 0.26% | 0.11% |
| Nov 2025 | 47.7% | 31.8% | 11.4% | 2.4% | 2.8% | 3.5% | 0.21% | 0.15% |
| Dec 2025 | 48.4% | 32.2% | 11.5% | 2.5% | 2.2% | 2.9% | 0.09% | 0.14% |
| Jan 2026 | 45.4% | 30.4% | 13.3% | 3.5% | 3% | 4.1% | 0.2% | 0.12% |
| Feb 2026 | 41% | 33.5% | 14.6% | 3.2% | 2.9% | 4.5% | 0.32% | 0.11% |
| Mar 2026 | 47.2% | 31.6% | 11.6% | 3% | 2.7% | 3.4% | 0.38% | 0.11% |
| Apr 2026 | 42.6% | 34.8% | 12.8% | 3.3% | 3% | 3.1% | 0.18% | 0.13% |
| May 2026 | 47.7% | 31.9% | 11.5% | 3% | 2.8% | 2.8% | 0.25% | 0.15% |
| Jun 2026 | 43.1% | 35.2% | 12.6% | 2.7% | 3.4% | 2.6% | 0.23% | 0.12% |
| Jul 2026 | 42.8% | 35% | 12.5% | 3.3% | 2.9% | 3.1% | 0.23% | 0.15% |
| Aug 2026 | 42.9% | 35.1% | 12.8% | 3.3% | 3% | 2.6% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Liquorland and The Trusts comparison changed over the last 12 months?
3 findings
- Liquorland was ahead of The Trusts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liquorland’s estimated Share of Search among liquor retailers in New Zealand moved from 48.2% to 42.9%, and its estimated monthly branded searches moved from 90.6K to 60.6K.
- Across the 11 months ending August 2026, The Trusts’ estimated Share of Search among liquor retailers in New Zealand moved from 0.26% to 0.28%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand liquor retailers in August 2026?
2 changes
Estimated monthly branded searches for Liquorland in New Zealand fell 33.1% over 11 measured months, from 90.6K to 60.6K in August 2026.
Estimated monthly branded searches for The Trusts in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liquorland’s and The Trusts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquorland
4 branded search terms
- Liquorland
- liquorland beer
- liquorland liquor store
- liquorland wine
The Trusts
1 branded search term
- The Trusts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.