Libra vs TOM Organic:Which is more popular by branded search in New Zealand?
In August 2026, Libra had more branded searches than TOM Organic among period care brands in New Zealand. Libra was estimated to have 3K branded searches compared to TOM Organic’s 480, and held a 26.8% Share of Search versus TOM Organic’s 4.3%.
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Which is more popular in search, Libra or TOM Organic?
Compare the pad, tampon and period underwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Libra, TOM Organic. The figures are in the table below the chart.
View monthly share of search table
| Month | Modibodi | Libra | U by Kotex | TOM Organic | Thinx |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.9% | 23.2% | 3.3% | 1.1% |
| Nov 2025 | 55.8% | 21.9% | 18.5% | 2.5% | 1.3% |
| Dec 2025 | 45.7% | 27.4% | 23.2% | 2.4% | 1.2% |
| Jan 2026 | 39.1% | 26.3% | 30.9% | 2.2% | 1.5% |
| Feb 2026 | 35.6% | 25.8% | 30% | 2.4% | 6.2% |
| Mar 2026 | 33.7% | 31.9% | 24.4% | 2.7% | 7.2% |
| Apr 2026 | 35.6% | 30.6% | 25.5% | 2.9% | 5.4% |
| May 2026 | 37.3% | 28.7% | 23.9% | 3% | 7.1% |
| Jun 2026 | 34% | 28.2% | 24.2% | 3.1% | 10.6% |
| Jul 2026 | 29.2% | 31.5% | 26.5% | 4.2% | 8.7% |
| Aug 2026 | 40.7% | 26.8% | 25.9% | 4.3% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Libra and TOM Organic comparison changed over the last 12 months?
3 findings
- Libra was ahead of TOM Organic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Libra’s estimated Share of Search among period care brands in New Zealand moved from 30.9% to 26.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 11 months ending August 2026, TOM Organic’s estimated Share of Search among period care brands in New Zealand moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 240 to 480.
How did search popularity change for New Zealand period care brands in August 2026?
3 changes
In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Libra’s and TOM Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Libra
12 branded search terms
- libra goodnight pads
- libra invisible pads
- libra maternity pads
- libra night pads
- libra overnight pads
- libra pads
- libra pads wings
- libra period underwear
- libra regular pads
- libra super pads
- libra tampons
- libra ultra thin pads
TOM Organic
4 branded search terms
- tom organic maternity pads
- tom organic pads
- tom organic period underwear
- tom organic tampons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.