Levain Artisan Bakery vs Pukka Pies:Which is more popular in New Zealand?
In October 2026, Pukka Pies had more branded searches than Levain Artisan Bakery among pie brands in New Zealand. Pukka Pies had about 320 branded searches, while Levain Artisan Bakery had 170. Pukka Pies made up 3.4% of all pie brand searches we track, and Levain Artisan Bakery accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pie brands, Levain Artisan Bakery appeared in three of the five answers and Pukka Pies in none.
Who do people search for more?
Pukka Pies, about 88% more searches than Levain Artisan Bakery
Who does AI mention more?
Levain Artisan Bakery, mentioned in 3 of 5 answers, Pukka Pies in 0
Who does AI recommend more?
Levain Artisan Bakery, the only one of the two named
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Top pie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Levain Artisan Bakery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pukka Pies did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pie brands
5 answers
Asked ChatGPT
“Which pie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pie brands in New Zealand?”
Asked ChatGPT
“What's the best pie brand in New Zealand for quick lunch?”
Searched Google, AI Overview
“pie brands”
Searched Google, AI Overview
“meat pies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Levain Artisan Bakery or Pukka Pies more popular in search?
This chart shows how often people search Google for Levain Artisan Bakery and Pukka Pies by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pukka Pies, Levain Artisan Bakery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Ben | Dad's Pies | Sheffield Pies | Mrs Mac's | Jimmy's Pies | Pukka Pies | Ponsonby Pies | Levain Artisan Bakery | Eurobake Espresso |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.8% | 18.8% | 11.2% | 6.6% | 2.9% | 2.9% | 2.4% | 1.2% | 0.11% |
| Dec 2025 | 47% | 17.3% | 12.4% | 7.8% | 4.9% | 5.9% | 2.6% | 1.7% | 0.37% |
| Jan 2026 | 45.8% | 18.1% | 13.9% | 7.9% | 4.3% | 6.3% | 2.8% | 0.75% | 0.21% |
| Feb 2026 | 49.1% | 17.4% | 13.3% | 6.2% | 3.3% | 7.4% | 2.1% | 1.1% | 0.1% |
| Mar 2026 | 47.6% | 17.3% | 11.2% | 7% | 6.2% | 6.2% | 2.8% | 1.5% | 0.17% |
| Apr 2026 | 45.5% | 16.3% | 15.2% | 6.8% | 5.7% | 6.8% | 2.5% | 1% | 0.28% |
| May 2026 | 49.5% | 15.3% | 11.7% | 7.5% | 4.4% | 5.3% | 2.3% | 3.5% | 0.36% |
| Jun 2026 | 55.4% | 15.7% | 8.1% | 7.4% | 5.5% | 3.6% | 2.4% | 1.6% | 0.28% |
| Jul 2026 | 42.9% | 22.5% | 14.3% | 7.1% | 6.4% | 3.5% | 2.3% | 0.63% | 0.45% |
| Aug 2026 | 39.5% | 13.3% | 8.6% | 5.3% | 3.9% | 3.2% | 1.4% | 19.1% | 5.8% |
| Sep 2026 | 54.1% | 15.5% | 9% | 6.3% | 4.4% | 3.5% | 2.3% | 3.5% | 1.3% |
| Oct 2026 | 51.4% | 14.8% | 13.9% | 6.6% | 5.1% | 3.4% | 2.3% | 1.8% | 0.54% |
How has branded search for Levain Artisan Bakery and Pukka Pies changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Levain Artisan Bakery took it in August 2026, Pukka Pies took it in October 2026.
- Across the 12 months ending October 2026, Levain Artisan Bakery’s share of searches among pie brands in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 170.
- Across the 12 months ending October 2026, Pukka Pies’ share of searches among pie brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand pie brands in October 2026?
2 changes
In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%.
In October 2026, Pukka Pies rose from 7th to 6th among pie brands in New Zealand.
How are Levain Artisan Bakery’s and Pukka Pies’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levain Artisan Bakery’s and Pukka Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Levain Artisan Bakery
1 branded search term
- levain artisan bakery
Pukka Pies
1 branded search term
- pukka pies
Other head-to-heads among pie brands
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