LeaderBrand vs Talley's:Which is more popular?
In September 2026, Talley's had more branded searches than LeaderBrand among frozen food brands in New Zealand. Talley's had about 1,630 branded searches, while LeaderBrand had 1,200. Talley's made up 15.6% of all frozen food brand searches we track, and LeaderBrand accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about frozen food brands, Talley's appeared in one of the five answers and LeaderBrand in none.
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Top frozen food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Talley's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LeaderBrand did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wattie's1st
McCain2nd
Birds Eye3rd
Tegel4th
Talley's5th
LeaderBrand–- Oob Organic–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- McCain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wattie's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tegel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Talley's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birds Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LeaderBrand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oob Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frozen food brands
5 answers
Asked ChatGPT
“Which frozen food brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frozen food brands in New Zealand?”
Asked ChatGPT
“What's the best frozen food brand in New Zealand for easy dinners?”
Searched Google, AI Overview
“frozen food nz”
Searched Google, AI Overview
“best frozen meals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LeaderBrand or Talley's more popular in search?
This chart shows how often people search Google for LeaderBrand and Talley's by name. Each line represents a brand's share of searches for all seven frozen food brands we track, month by month, from searches in New Zealand.
Share of searches by month for Talley's, LeaderBrand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Tegel | Talley's | LeaderBrand | McCain | Birds Eye | Oob Organic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 21.7% | 27.1% | 9% | 7.6% | 4.3% | 1.7% |
| Nov 2025 | 29.1% | 22.3% | 17.9% | 12.9% | 9% | 5.9% | 2.9% |
| Dec 2025 | 23.4% | 24.8% | 19.9% | 12.4% | 8.7% | 4.8% | 6% |
| Jan 2026 | 29.6% | 22% | 14.8% | 11.6% | 9.1% | 5% | 7.8% |
| Feb 2026 | 29.7% | 22.8% | 18.3% | 9.9% | 9.2% | 5% | 5% |
| Mar 2026 | 67.2% | 7.4% | 6.3% | 3.2% | 12.6% | 2% | 1.3% |
| Apr 2026 | 35.6% | 20.6% | 16.7% | 8.9% | 10.4% | 4.6% | 3.2% |
| May 2026 | 34.9% | 20.5% | 17.3% | 9% | 11.7% | 4.7% | 1.8% |
| Jun 2026 | 28.7% | 23.8% | 19.2% | 9.7% | 10.3% | 6.1% | 2.2% |
| Jul 2026 | 29.9% | 23.6% | 16.1% | 8.9% | 12.8% | 6.5% | 2.3% |
| Aug 2026 | 34.5% | 24.9% | 14% | 10.9% | 9.3% | 5.7% | 0.77% |
| Sep 2026 | 29.6% | 27.7% | 15.6% | 11.5% | 9% | 5.6% | 1.1% |
How has the LeaderBrand and Talley's comparison changed over the last 12 months?
3 findings
- Talley's was ahead of LeaderBrand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LeaderBrand’s share of searches among frozen food brands in New Zealand moved from 9% to 11.5%, and its estimated monthly branded searches held steady at 1.2K.
- Across the 12 months ending September 2026, Talley's’ share of searches among frozen food brands in New Zealand moved from 27.1% to 15.6%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for New Zealand frozen food brands in September 2026?
2 changes
In September 2026, Talley's gained share of searches among frozen food brands in New Zealand, from 14% to 15.6%.
In September 2026, LeaderBrand gained share of searches among frozen food brands in New Zealand, from 10.9% to 11.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using LeaderBrand’s and Talley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LeaderBrand
3 branded search terms
- leader brand nz
- leaderbrand
- leaderbrand nz
Talley's
4 branded search terms
- talley s
- talleys
- talleys chips
- talleys frozen vegetables
Other head-to-heads among frozen food brands
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