LeaderBrand vs Oob Organic:Which is more popular?

Name: LeaderBrand vs Oob Organic: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, LeaderBrand had more branded searches than Oob Organic among frozen food brands in New Zealand. LeaderBrand had about 1,200 branded searches, while Oob Organic had 120. LeaderBrand made up 11.5% of all frozen food brand searches we track, and Oob Organic accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about frozen food brands, neither LeaderBrand nor Oob Organic appeared in any of the five answers.

Among frozen food brands in New Zealand in September 2026

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Top frozen food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither LeaderBrand nor Oob Organic showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
McCain	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Wattie's	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Tegel	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Talley's	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Birds Eye	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
LeaderBrand	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Oob Organic	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

McCain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wattie's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tegel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talley's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birds Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LeaderBrand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oob Organic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frozen food brands

5 answers

Asked ChatGPT
“Which frozen food brand should I buy in New Zealand?”
1. 1Wattie's
2. 2McCain
3. 3Tegel
Asked ChatGPT
“What are the best frozen food brands in New Zealand?”
1. 1McCain
2. 2Wattie's
3. 3Birds Eye
4. 4Talley's
5. 5Tegel
Asked ChatGPT
“What's the best frozen food brand in New Zealand for easy dinners?”
1. 1Wattie's
2. 2McCain
Searched Google, AI Overview
“frozen food nz”
1. 1McCain
Searched Google, AI Overview
“best frozen meals”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LeaderBrand or Oob Organic more popular in search?

This chart shows how often people search Google for LeaderBrand and Oob Organic by name. Each line represents a brand's share of searches for all seven frozen food brands we track, month by month, from searches in New Zealand.

LeaderBrand and Oob Organic among frozen food brands in New Zealand, by month

Month	Wattie's	Tegel	Talley's	LeaderBrand	McCain	Birds Eye	Oob Organic
Oct 2025	28.6%	21.7%	27.1%	9%	7.6%	4.3%	1.7%
Nov 2025	29.1%	22.3%	17.9%	12.9%	9%	5.9%	2.9%
Dec 2025	23.4%	24.8%	19.9%	12.4%	8.7%	4.8%	6%
Jan 2026	29.6%	22%	14.8%	11.6%	9.1%	5%	7.8%
Feb 2026	29.7%	22.8%	18.3%	9.9%	9.2%	5%	5%
Mar 2026	67.2%	7.4%	6.3%	3.2%	12.6%	2%	1.3%
Apr 2026	35.6%	20.6%	16.7%	8.9%	10.4%	4.6%	3.2%
May 2026	34.9%	20.5%	17.3%	9%	11.7%	4.7%	1.8%
Jun 2026	28.7%	23.8%	19.2%	9.7%	10.3%	6.1%	2.2%
Jul 2026	29.9%	23.6%	16.1%	8.9%	12.8%	6.5%	2.3%
Aug 2026	34.5%	24.9%	14%	10.9%	9.3%	5.7%	0.77%
Sep 2026	29.6%	27.7%	15.6%	11.5%	9%	5.6%	1.1%

How has the LeaderBrand and Oob Organic comparison changed over the last 12 months?

3 findings

LeaderBrand was ahead of Oob Organic in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, LeaderBrand’s share of searches among frozen food brands in New Zealand moved from 9% to 11.5%, and its estimated monthly branded searches held steady at 1.2K.
Across the 12 months ending September 2026, Oob Organic’s share of searches among frozen food brands in New Zealand moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 230 to 120.

How did search popularity change for New Zealand frozen food brands in September 2026?

2 changes

In September 2026, LeaderBrand gained share of searches among frozen food brands in New Zealand, from 10.9% to 11.5%.
Estimated monthly branded searches for Oob Organic in New Zealand fell 47.8% over 12 measured months, from 230 to 120 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using LeaderBrand’s and Oob Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.