Kowtow vs Zambesi:Which is more popular by branded search in New Zealand?
In August 2026, Kowtow had more branded searches than Zambesi among designer fashion labels in New Zealand. Kowtow was estimated to have 5.8K branded searches compared to Zambesi’s 3.1K, and held a 7.4% Share of Search versus Zambesi’s 4%.
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Which is more popular in search, Kowtow or Zambesi?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kowtow, Zambesi. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Kowtow and Zambesi comparison changed over the last 12 months?
3 findings
- Kowtow was ahead of Zambesi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K.
- Across the 11 months ending August 2026, Zambesi’s estimated Share of Search among designer fashion labels in New Zealand moved from 4.3% to 4%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
4 changes
In August 2026, Caitlin Crisp overtook Kowtow to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Twenty-Seven Names overtook Zambesi to rank 7th among designer fashion labels in New Zealand, at 4.4%.
In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.
In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Kowtow’s and Zambesi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kowtow
10 branded search terms
- kowtow apron dress
- kowtow archive sale
- kowtow black dress
- kowtow clothing
- kowtow dress
- kowtow nz
- kowtow sale
- kowtow study dress
- kowtow swing dress
- kowtow wrap dress
Zambesi
10 branded search terms
- zambesi
- zambesi clothing
- zambesi co nz
- zambesi dress
- zambesi near me
- zambesi nz
- zambesi online
- zambesi sale
- zambesi shop
- zambesi workroom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.