Brandwave

Kopparberg vs Rekorderlig:Which is more popular?

In September 2026, Rekorderlig had more branded searches than Kopparberg among cider brands in New Zealand. Rekorderlig had about 850 branded searches, while Kopparberg had 110. Rekorderlig made up 7.9% of all cider brand searches we track, and Kopparberg accounted for 1%. When we asked ChatGPT and Google AI Overviews about cider brands, neither Kopparberg nor Rekorderlig appeared in any of the five answers.

Among cider brands in New Zealand in September 2026

Who do people search for more?

Rekorderlig, about 8 searches for every 1 for Kopparberg

Rekorderlig 850 searchesKopparberg 110 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kopparberg in 0 of 5Rekorderlig in 0 of 5

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kopparberg nor Rekorderlig showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zeffer1st
  2. Morningcider2nd
  3. Somersby3rd
  4. Paynter's Cider3rd
  5. Monteith's5th
  6. Old Mout5th
  7. Good George7th
  8. Rekorderlig–
  9. Strongbow–
  10. Kopparberg–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cider brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kopparberg or Rekorderlig more popular in search?

This chart shows how often people search Google for Kopparberg and Rekorderlig by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.

Kopparberg and Rekorderlig among cider brands in New Zealand, by month

Share of searches by month for Rekorderlig, Kopparberg. The figures are in the table below the chart.

View monthly share of searches table
MonthGood GeorgeMonteith'sSomersbyZefferRekorderligStrongbowOld MoutMorningciderKopparbergIsaac'sPaynter's CiderBulmers
Oct 202545.1%18.4%13.6%8.6%5.8%1.3%3.3%1.8%1.1%0.42%0.58%0.08%
Nov 202552.9%16%10.9%9%4.9%0.98%1.9%1.7%0.92%0.39%0.33%0.07%
Dec 202543.2%19%13.5%10%6.5%1.1%2.5%2.6%0.53%0.69%0.37%0.05%
Jan 202641.1%24.3%11.6%8.6%6.2%1.4%3%2%1.1%0.46%0.38%0.08%
Feb 202641.9%24.1%12%8.9%5.1%1.2%3%2%0.86%0.38%0.48%0%
Mar 202639%22.7%12%9.8%6.1%1.6%3.2%2.3%2.4%0.44%0.35%0.09%
Apr 202643.1%20.7%12.7%7.3%6.4%1.6%3.6%2.5%1.3%0.39%0.29%0.1%
May 202643.6%24%10.5%6.7%6.8%1.7%3.3%1.7%1.2%0.3%0.3%0%
Jun 202644%20.9%11.8%7.7%7%1.7%3.5%1.7%1.1%0.37%0.24%0%
Jul 202641.8%20.8%12.1%8.1%7.7%2%3.5%2.4%1.2%0.23%0.23%0%
Aug 202643.8%17.5%11.4%11.3%7%1.8%3.9%2.1%0.8%0.2%0.2%0.1%
Sep 202640.7%18%13.6%9.2%7.9%4%3.2%1.6%1%0.37%0.28%0.19%

How has the Kopparberg and Rekorderlig comparison changed over the last 12 months?

3 findings
  • Rekorderlig was ahead of Kopparberg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches moved from 130 to 110.
  • Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in New Zealand moved from 5.8% to 7.9%, and its estimated monthly branded searches moved from 690 to 850.

How did search popularity change for New Zealand cider brands in September 2026?

2 changes

  1. In September 2026, Rekorderlig gained share of searches among cider brands in New Zealand, from 7% to 7.9%.

  2. Estimated monthly branded searches for Kopparberg in New Zealand fell 15.4% over 12 measured months, from 130 to 110 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Kopparberg’s and Rekorderlig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kopparberg

6 branded search terms

  • kopparberg
  • kopparberg cider
  • kopparberg flavoured cider
  • kopparberg hard cider
  • kopparberg pear cider
  • kopparberg strawberry lime

Rekorderlig

3 branded search terms

  • rekorderlig
  • rekorderlig apple cider
  • rekorderlig cider

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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