Brandwave

King Living vs MODA Furnitures:Which is more popular?

In September 2026, King Living had more branded searches than MODA Furnitures among sofa makers in New Zealand. King Living had about 2,870 branded searches, while MODA Furnitures had 1,600. King Living made up 38.4% of all sofa maker searches we track, and MODA Furnitures accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about sofa makers, King Living and MODA Furnitures each appeared in two of the five answers. MODA Furnitures was mentioned before King Living in every answer.

Among sofa makers in New Zealand in September 2026

Who do people search for more?

King Living, about 79% more searches than MODA Furnitures

King Living 2.9K searchesMODA Furnitures 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

King Living in 2 of 5MODA Furnitures in 2 of 5

Who does AI recommend more?

MODA Furnitures, named ahead of King Living in every answer

MODA Furnitures first in 2King Living never first

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, King Living and MODA Furnitures were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MODA Furnitures was listed before King Living in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is King Living or MODA Furnitures more popular in search?

This chart shows how often people search Google for King Living and MODA Furnitures by name. Each line represents a brand's share of searches for all eight sofa makers we track, month by month, from searches in New Zealand.

King Living and MODA Furnitures among sofa makers in New Zealand, by month

Share of searches by month for King Living, MODA Furnitures. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%

How has the King Living and MODA Furnitures comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sofa makers in September 2026?

2 changes
  1. In September 2026, King Living lost share of searches among sofa makers in New Zealand, from 39.6% to 38.4%.

  2. In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using King Living’s and MODA Furnitures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King Living

4 branded search terms

  • king living
  • king living furniture
  • king living sale
  • king living sofa

MODA Furnitures

1 branded search term

  • moda furnitures

How the Brand Demand Index is measured

Other head-to-heads among sofa makers

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