Kim Crawford vs Matua:Which is more popular by branded search in New Zealand?
In August 2026, Matua had more branded searches than Kim Crawford among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Kim Crawford’s 860, and held a 13.5% Share of Search versus Kim Crawford’s 2.8%.
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Which is more popular in search, Kim Crawford or Matua?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matua, Kim Crawford. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kim Crawford and Matua comparison changed over the last 12 months?
3 findings
- Matua was ahead of Kim Crawford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 1.1K to 860.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches moved from 3.6K to 4.1K.
How did search popularity change for New Zealand wine brands in August 2026?
3 changes
In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
Estimated monthly branded searches for Kim Crawford in New Zealand fell 18.9% over 11 measured months, from 1.1K to 860 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kim Crawford’s and Matua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kim Crawford
14 branded search terms
- kim crawford
- kim crawford chardonnay
- kim crawford illuminate
- kim crawford near me
- kim crawford new zealand
- kim crawford nz
- kim crawford pinot
- kim crawford pinot gris
- kim crawford rose
- kim crawford sauv
- kim crawford wine
- kimcrawford
- kimcrawford wine
- kimcrawfordwines com
Matua
7 branded search terms
- matua
- matua marlborough
- matua near me
- matua nz
- matua pinot
- matua sauvignon
- matua wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.