Brandwave

How popular isKim Crawford in search?

In August 2026, there were an estimated 860 branded searches for Kim Crawford in New Zealand which is down 18.9% over the last 11 months. Kim Crawford holds 2.8% estimated Share of Search among New Zealand wine brands and is ranked 9th of 12 competitors for search popularity.

Share of Search, August 2026
  1. Cloudy Bay27.4%
  2. Church Road23.8%
  3. Matua13.5%
  4. Saint Clair7.5%
  5. Villa Maria7.3%
  6. Stoneleigh4.2%
  7. Oyster Bay4%
  8. Yealands3.2%
  9. Kim Crawford2.8%
  10. Mud House2.8%
  11. +2 more
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Which wine brands compete with Kim Crawford?

Kim Crawford against wine brands in New Zealand, by month

Share of Search by month for Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen. The figures are in the table below the chart.

View monthly share of search table
MonthCloudy BayChurch RoadMatuaSaint ClairVilla MariaStoneleighOyster BayYealandsKim CrawfordMud HouseGiesenBrancott Estate
Oct 202530.9%27.6%9.4%7.9%7.5%2.4%3.4%2.8%2.8%2.3%1.5%1.6%
Nov 202541.6%20.3%8.2%7.4%6.9%2.3%3.2%3.1%2.2%2.3%1.4%1.2%
Dec 202541.7%23.4%6.5%5.9%5.8%2.5%4.1%2%1.9%3.5%1.4%1.3%
Jan 202640.7%24.9%7.2%6.4%6.1%2.7%2.8%2.2%1.9%2.3%1.3%1.3%
Feb 202641.5%22.3%8%7.5%5.8%2.3%3%2.4%2.5%2.2%1.3%1.2%
Mar 202635.6%21.1%11.9%8.2%6.9%3%3%2.7%2.4%2.4%1.4%1.4%
Apr 202633.2%24.1%12%7.9%5.6%3.3%3.6%2.5%2.7%2.5%1.6%1.1%
May 202627.9%24.7%12%8.7%8.8%2.8%4%2.5%3.2%2.7%1.7%1.1%
Jun 202624.9%22%19.8%6.8%8.2%3.3%3.8%2.8%2.3%2.7%2.1%1.2%
Jul 202627.1%27.3%12.1%7.5%6.7%3.8%4.4%2.3%2.8%2.7%1.9%1.4%
Aug 202627.4%23.8%13.5%7.5%7.3%4.2%4%3.2%2.8%2.8%2.1%1.3%
Sep 2026————————————

  1. 1.Cloudy Bay

    27.4%

    moved from 2nd to 1st · 8.4K estimated branded searches · +8% vs prior month · +0.2 points

  2. 2.Church Road

    23.8%

    moved from 1st to 2nd · 7.3K estimated branded searches · -6.7% vs prior month · -3.5 points

  3. 3.Matua

    13.5%

    held 3rd · 4.1K estimated branded searches · +20% vs prior month · +1.5 points

  4. 4.Saint Clair

    7.5%

    held 4th · 2.3K estimated branded searches · +7.9% vs prior month · +0.1 points

  5. 5.Villa Maria

    7.3%

    held 5th · 2.2K estimated branded searches · +16.7% vs prior month · +0.6 points

  6. 6.Stoneleigh

    4.2%

    moved from 7th to 6th · 1.3K estimated branded searches · +18.2% vs prior month · +0.4 points

  7. 7.Oyster Bay

    4%

    moved from 6th to 7th · 1.2K estimated branded searches · -1.6% vs prior month · -0.4 points

  8. 8.Yealands

    3.2%

    moved from 10th to 8th · 970 estimated branded searches · +47% vs prior month · +0.9 points

  9. 9.Kim Crawford

    2.8%

    moved from 8th to 9th · 860 estimated branded searches · +8.9% vs prior month · 0 points

  10. 10.Mud House

    2.8%

    moved from 9th to 10th · 860 estimated branded searches · +11.7% vs prior month · +0.1 points

  11. 11.Giesen

    2.1%

    held 11th · 640 estimated branded searches · +16.4% vs prior month · +0.2 points

  12. 12.Brancott Estate

    1.3%

    held 12th · 400 estimated branded searches · +2.6% vs prior month · -0.1 points

Compare search popularity between Kim Crawford and its closest rivals

How has branded search demand for Kim Crawford changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kim Crawford in New Zealand fell from 1.1K to 860.
  • Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.9% in January 2026.
  • Across the 11 months ending August 2026, Kim Crawford fell from 7th to 9th among wine brands in New Zealand.

How did search popularity change for New Zealand wine brands in August 2026?

  1. In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.

  2. In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.

  3. In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.

  4. In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.

  5. Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

  6. In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • kim crawford
  • kim crawford chardonnay
  • kim crawford illuminate
  • kim crawford near me
  • kim crawford new zealand
  • kim crawford nz
  • kim crawford pinot
  • kim crawford pinot gris
  • kim crawford rose
  • kim crawford sauv
  • kim crawford wine
  • kimcrawford
  • kimcrawford wine
  • kimcrawfordwines com

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How the Brand Demand Index is measured

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