Keel vs Palace:Which is more popular?
In September 2026, Keel had more branded searches than Palace among property management software in New Zealand. Keel had about 590 branded searches, while Palace had 50. Keel made up 5.3% of all property management software searches we track, and Palace accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about property management software, Palace appeared in four of the five answers and Keel in two. Palace was mentioned before Keel in three out of five answers.
Who do people search for more?
Keel, about 12 searches for every 1 for Palace
Who does AI mention more?
Palace, mentioned in 4 of 5 answers, Keel in 2
Who does AI recommend more?
Palace, named ahead of Keel in 3 of 5 answers
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Top property management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Palace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Keel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Palace was listed before Keel in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PropertyMe1st- Palace2nd
myRent3rd
Re-Leased4th- Keel5th
Console Cloud6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PropertyMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- myRent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Re-Leased4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Palace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Console Cloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property management software
5 answers
Asked ChatGPT
“Which property management software should I use in New Zealand?”
Asked ChatGPT
“What are the best property management software options in New Zealand?”
Asked ChatGPT
“What's the best property management software in New Zealand for rental properties?”
Searched Google, AI Overview
“property management software nz”
Searched Google, AI Overview
“property manager software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keel or Palace more popular in search?
This chart shows how often people search Google for Keel and Palace by name. Each line represents a brand's share of searches for all six property management software we track, month by month, from searches in New Zealand.
Share of searches by month for Keel, Palace. The figures are in the table below the chart.
View monthly share of searches table
| Month | myRent | PropertyMe | Keel | Re-Leased | Console Cloud | Palace |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 15.5% | 5.4% | 3.5% | 1.1% | 1% |
| Nov 2025 | 74% | 15% | 4.4% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 76.2% | 12.9% | 5.5% | 3.7% | 0.92% | 0.69% |
| Jan 2026 | 79.8% | 11.8% | 3.9% | 3.1% | 0.64% | 0.73% |
| Feb 2026 | 75% | 14.2% | 5.5% | 3.6% | 1.1% | 0.65% |
| Mar 2026 | 72.5% | 15.9% | 5.3% | 4.3% | 1.3% | 0.72% |
| Apr 2026 | 74.7% | 13.5% | 5.4% | 4.4% | 1.1% | 0.83% |
| May 2026 | 73.8% | 14.1% | 5.4% | 4.4% | 1.3% | 1.1% |
| Jun 2026 | 66% | 24% | 4.8% | 3.9% | 0.81% | 0.49% |
| Jul 2026 | 74.7% | 13.7% | 5.4% | 4.4% | 1.3% | 0.46% |
| Aug 2026 | 73% | 15.9% | 5.3% | 4.3% | 0.99% | 0.45% |
| Sep 2026 | 72.8% | 14.8% | 5.3% | 5.3% | 1.3% | 0.45% |
How has the Keel and Palace comparison changed over the last 12 months?
3 findings
- Keel was ahead of Palace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keel’s share of searches among property management software in New Zealand moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Palace’s share of searches among property management software in New Zealand moved from 1% to 0.45%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand property management software in September 2026?
1 change
Estimated monthly branded searches for Palace in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keel’s and Palace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property management software
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