Keel vs PropertyMe:Which is more popular?
In September 2026, PropertyMe had more branded searches than Keel among property management software in New Zealand. PropertyMe had about 1,650 branded searches, while Keel had 590. PropertyMe made up 14.8% of all property management software searches we track, and Keel accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about property management software, PropertyMe appeared in all five answers and Keel in two. PropertyMe was mentioned before Keel in four out of five answers.
Who do people search for more?
PropertyMe, about 3 searches for every 1 for Keel
Who does AI mention more?
PropertyMe, mentioned in every answer we collected
Who does AI recommend more?
PropertyMe, named ahead of Keel in 4 of 5 answers
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Top property management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PropertyMe appeared in all five answers. Keel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PropertyMe was listed before Keel in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PropertyMe1st
Palace2nd
myRent3rd
Re-Leased4th
Keel5th
Console Cloud6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PropertyMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- myRent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Re-Leased4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Palace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Console Cloud1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property management software
5 answers
Asked ChatGPT
“Which property management software should I use in New Zealand?”
Asked ChatGPT
“What are the best property management software options in New Zealand?”
Asked ChatGPT
“What's the best property management software in New Zealand for rental properties?”
Searched Google, AI Overview
“property management software nz”
Searched Google, AI Overview
“property manager software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Keel or PropertyMe more popular in search?
This chart shows how often people search Google for Keel and PropertyMe by name. Each line represents a brand's share of searches for all six property management software we track, month by month, from searches in New Zealand.
Share of searches by month for PropertyMe, Keel. The figures are in the table below the chart.
View monthly share of searches table
| Month | myRent | PropertyMe | Keel | Re-Leased | Console Cloud | Palace |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 15.5% | 5.4% | 3.5% | 1.1% | 1% |
| Nov 2025 | 74% | 15% | 4.4% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 76.2% | 12.9% | 5.5% | 3.7% | 0.92% | 0.69% |
| Jan 2026 | 79.8% | 11.8% | 3.9% | 3.1% | 0.64% | 0.73% |
| Feb 2026 | 75% | 14.2% | 5.5% | 3.6% | 1.1% | 0.65% |
| Mar 2026 | 72.5% | 15.9% | 5.3% | 4.3% | 1.3% | 0.72% |
| Apr 2026 | 74.7% | 13.5% | 5.4% | 4.4% | 1.1% | 0.83% |
| May 2026 | 73.8% | 14.1% | 5.4% | 4.4% | 1.3% | 1.1% |
| Jun 2026 | 66% | 24% | 4.8% | 3.9% | 0.81% | 0.49% |
| Jul 2026 | 74.7% | 13.7% | 5.4% | 4.4% | 1.3% | 0.46% |
| Aug 2026 | 73% | 15.9% | 5.3% | 4.3% | 0.99% | 0.45% |
| Sep 2026 | 72.8% | 14.8% | 5.3% | 5.3% | 1.3% | 0.45% |
How has the Keel and PropertyMe comparison changed over the last 12 months?
3 findings
- PropertyMe was ahead of Keel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keel’s share of searches among property management software in New Zealand moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, PropertyMe’s share of searches among property management software in New Zealand moved from 15.5% to 14.8%, and its estimated monthly branded searches moved from 1.7K to 1.6K.
How did search popularity change for New Zealand property management software in September 2026?
1 change
In September 2026, PropertyMe lost share of searches among property management software in New Zealand, from 15.9% to 14.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Keel’s and PropertyMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keel
1 branded search term
- keel
PropertyMe
5 branded search terms
- my propertyme
- propertyme
- propertyme app
- propertyme manager
- propertyme portal
Other head-to-heads among property management software
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