Karen Walker vs Kowtow:Which is more popular by branded search in New Zealand?
In August 2026, Karen Walker had more branded searches than Kowtow among designer fashion labels in New Zealand. Karen Walker was estimated to have 27.2K branded searches compared to Kowtow’s 5.8K, and held a 35% Share of Search versus Kowtow’s 7.4%.
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Which is more popular in search, Karen Walker or Kowtow?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Karen Walker, Kowtow. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Karen Walker and Kowtow comparison changed over the last 12 months?
3 findings
- Karen Walker was ahead of Kowtow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Karen Walker’s estimated Share of Search among designer fashion labels in New Zealand moved from 34% to 35%, and its estimated monthly branded searches moved from 24.6K to 27.2K.
- Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes
In August 2026, Caitlin Crisp overtook Kowtow to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.
In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Karen Walker’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Karen Walker
26 branded search terms
- karen walker
- karen walker birkenstock
- karen walker britomart
- karen walker dress
- karen walker eyewear
- karen walker fashion
- karen walker fashion designer
- karen walker levis
- karen walker merry people
- karen walker near me
- karen walker new market
- karen walker nz
- karen walker online
- karen walker papinelle
- karen walker pj
- karen walker runaway
- karen walker sale
- karen walker shop
- karen walker studs
- karen walker umbrella
- karenwalker
- karenwalker com
- karenwalker nz
- karenwalker sale
- merry people karen walker
- papinelle karen walker
Kowtow
10 branded search terms
- kowtow apron dress
- kowtow archive sale
- kowtow black dress
- kowtow clothing
- kowtow dress
- kowtow nz
- kowtow sale
- kowtow study dress
- kowtow swing dress
- kowtow wrap dress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.