Kale Print vs Print People:Which is more popular in New Zealand?
In October 2026, Kale Print had more branded searches than Print People among Tauranga printing companies in New Zealand. Kale Print had about 480 branded searches, while Print People had 10. Kale Print made up 53.3% of all Tauranga printing company searches we track, and Print People accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Tauranga printing companies, Kale Print and Print People each appeared in three of the four answers. Kale Print was mentioned before Print People in every answer.
Who do people search for more?
Kale Print, about 48 searches for every 1 for Print People
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Kale Print, named ahead of Print People in every answer
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Top Tauranga printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kale Print and Print People were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kale Print was listed before Print People in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kale Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
A2Z Print Solutions3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Print People3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Digiprint Copy Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marathon Visual Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga printing companies
4 answers
Asked ChatGPT
“Which printing company should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best printing company in Tauranga, New Zealand for business printing?”
Searched Google, AI Overview
“tauranga printing companies”
Searched Google, AI Overview
“tauranga print shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kale Print or Print People more popular in search?
This chart shows how often people search Google for Kale Print and Print People by name. Each line represents a brand's share of searches for all six Tauranga printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Kale Print, Print People. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kale Print | Pure Print | Digiprint Copy Centre | A2Z Print Solutions | Marathon Visual Media | Print People |
|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 33.7% | 12% | 4.8% | 1.2% | 1.2% |
| Dec 2025 | 41.3% | 38.1% | 11.1% | 6.3% | 3.2% | 0% |
| Jan 2026 | 48.5% | 28.8% | 10.6% | 10.6% | 1.5% | 0% |
| Feb 2026 | 51.3% | 31.6% | 9.2% | 5.3% | 2.6% | 0% |
| Mar 2026 | 50.5% | 29.5% | 10.5% | 7.4% | 2.1% | 0% |
| Apr 2026 | 50% | 31.3% | 10.4% | 5.2% | 2.1% | 1% |
| May 2026 | 59% | 26% | 6% | 7% | 2% | 0% |
| Jun 2026 | 51.6% | 28% | 9.7% | 7.5% | 3.2% | 0% |
| Jul 2026 | 54.5% | 29.5% | 8% | 5.7% | 1.1% | 1.1% |
| Aug 2026 | 52.7% | 28.6% | 9.9% | 5.5% | 3.3% | 0% |
| Sep 2026 | 53.9% | 24.7% | 12.4% | 7.9% | 1.1% | 0% |
| Oct 2026 | 53.3% | 26.7% | 12.2% | 5.6% | 1.1% | 1.1% |
How has branded search for Kale Print and Print People changed in New Zealand over the last 12 months?
3 findings
- Kale Print was ahead of Print People in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kale Print’s share of searches among Tauranga printing companies in New Zealand moved from 47% to 53.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending October 2026, Print People’s share of searches among Tauranga printing companies in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Tauranga printing companies in October 2026?
2 changes
In October 2026, Print People gained share of searches among Tauranga printing companies in New Zealand, from 0% to 1.1%.

In October 2026, Kale Print lost share of searches among Tauranga printing companies in New Zealand, from 53.9% to 53.3%.
How are Kale Print’s and Print People’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kale Print’s and Print People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kale Print
2 branded search terms
- kale print
- kaleprint
Print People
1 branded search term
- print people
Other head-to-heads among Tauranga printing companies

Kale Print vs Pure Print: compare popularity
Kale Print vs Digiprint Copy Centre: compare popularity
Kale Print vs A2Z Print Solutions: compare popularity
Pure Print vs Digiprint Copy Centre: compare popularity
Pure Print vs A2Z Print Solutions: compare popularity
Digiprint Copy Centre vs A2Z Print Solutions: compare popularity

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