Kale Print vs Pure Print:Which is more popular in New Zealand?
In October 2026, Kale Print had more branded searches than Pure Print among Tauranga printing companies in New Zealand. Kale Print had about 480 branded searches, while Pure Print had 240. Kale Print made up 53.3% of all Tauranga printing company searches we track, and Pure Print accounted for 26.7%. When we asked ChatGPT and Google AI Overviews about Tauranga printing companies, Kale Print and Pure Print each appeared in three of the four answers. Pure Print was mentioned before Kale Print in two out of three answers.
Who do people search for more?
Kale Print, about 2 searches for every 1 for Pure Print
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Pure Print, named ahead of Kale Print in 2 of 3 answers
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Top Tauranga printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kale Print and Pure Print were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pure Print was listed before Kale Print in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kale Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pure Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
A2Z Print Solutions3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Print People3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Digiprint Copy Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marathon Visual Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga printing companies
4 answers
Asked ChatGPT
“Which printing company should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best printing company in Tauranga, New Zealand for business printing?”
Searched Google, AI Overview
“tauranga printing companies”
Searched Google, AI Overview
“tauranga print shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kale Print or Pure Print more popular in search?
This chart shows how often people search Google for Kale Print and Pure Print by name. Each line represents a brand's share of searches for all six Tauranga printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Kale Print, Pure Print. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kale Print | Pure Print | Digiprint Copy Centre | A2Z Print Solutions | Marathon Visual Media | Print People |
|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 33.7% | 12% | 4.8% | 1.2% | 1.2% |
| Dec 2025 | 41.3% | 38.1% | 11.1% | 6.3% | 3.2% | 0% |
| Jan 2026 | 48.5% | 28.8% | 10.6% | 10.6% | 1.5% | 0% |
| Feb 2026 | 51.3% | 31.6% | 9.2% | 5.3% | 2.6% | 0% |
| Mar 2026 | 50.5% | 29.5% | 10.5% | 7.4% | 2.1% | 0% |
| Apr 2026 | 50% | 31.3% | 10.4% | 5.2% | 2.1% | 1% |
| May 2026 | 59% | 26% | 6% | 7% | 2% | 0% |
| Jun 2026 | 51.6% | 28% | 9.7% | 7.5% | 3.2% | 0% |
| Jul 2026 | 54.5% | 29.5% | 8% | 5.7% | 1.1% | 1.1% |
| Aug 2026 | 52.7% | 28.6% | 9.9% | 5.5% | 3.3% | 0% |
| Sep 2026 | 53.9% | 24.7% | 12.4% | 7.9% | 1.1% | 0% |
| Oct 2026 | 53.3% | 26.7% | 12.2% | 5.6% | 1.1% | 1.1% |
How has branded search for Kale Print and Pure Print changed in New Zealand over the last 12 months?
3 findings
- Kale Print was ahead of Pure Print in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kale Print’s share of searches among Tauranga printing companies in New Zealand moved from 47% to 53.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending October 2026, Pure Print’s share of searches among Tauranga printing companies in New Zealand moved from 33.7% to 26.7%, and its estimated monthly branded searches moved from 280 to 240.
How did search popularity change for New Zealand Tauranga printing companies in October 2026?
2 changes
In October 2026, Pure Print gained share of searches among Tauranga printing companies in New Zealand, from 24.7% to 26.7%.
In October 2026, Kale Print lost share of searches among Tauranga printing companies in New Zealand, from 53.9% to 53.3%.
How are Kale Print’s and Pure Print’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kale Print’s and Pure Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kale Print
2 branded search terms
- kale print
- kaleprint
Pure Print
3 branded search terms
- pure print
- pure print tauranga
- pureprint
Other head-to-heads among Tauranga printing companies
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