Digiprint Copy Centre vs Pure Print:Which is more popular in New Zealand?
In October 2026, Pure Print had more branded searches than Digiprint Copy Centre among Tauranga printing companies in New Zealand. Pure Print had about 240 branded searches, while Digiprint Copy Centre had 110. Pure Print made up 26.7% of all Tauranga printing company searches we track, and Digiprint Copy Centre accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about Tauranga printing companies, Pure Print appeared in three of the four answers and Digiprint Copy Centre in two. Pure Print was mentioned before Digiprint Copy Centre in every answer.
Who do people search for more?
Pure Print, about 2 searches for every 1 for Digiprint Copy Centre
Who does AI mention more?
Pure Print, mentioned in 3 of 4 answers, Digiprint Copy Centre in 2
Who does AI recommend more?
Pure Print, named ahead of Digiprint Copy Centre in every answer
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Top Tauranga printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pure Print was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Digiprint Copy Centre was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pure Print was listed before Digiprint Copy Centre in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kale Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Pure Print3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
A2Z Print Solutions3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Print People3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Digiprint Copy Centre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marathon Visual Media0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga printing companies
4 answers
Asked ChatGPT
“Which printing company should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best printing company in Tauranga, New Zealand for business printing?”
Searched Google, AI Overview
“tauranga printing companies”
Searched Google, AI Overview
“tauranga print shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Digiprint Copy Centre or Pure Print more popular in search?
This chart shows how often people search Google for Digiprint Copy Centre and Pure Print by name. Each line represents a brand's share of searches for all six Tauranga printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Pure Print, Digiprint Copy Centre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kale Print | Pure Print | Digiprint Copy Centre | A2Z Print Solutions | Marathon Visual Media | Print People |
|---|---|---|---|---|---|---|
| Nov 2025 | 47% | 33.7% | 12% | 4.8% | 1.2% | 1.2% |
| Dec 2025 | 41.3% | 38.1% | 11.1% | 6.3% | 3.2% | 0% |
| Jan 2026 | 48.5% | 28.8% | 10.6% | 10.6% | 1.5% | 0% |
| Feb 2026 | 51.3% | 31.6% | 9.2% | 5.3% | 2.6% | 0% |
| Mar 2026 | 50.5% | 29.5% | 10.5% | 7.4% | 2.1% | 0% |
| Apr 2026 | 50% | 31.3% | 10.4% | 5.2% | 2.1% | 1% |
| May 2026 | 59% | 26% | 6% | 7% | 2% | 0% |
| Jun 2026 | 51.6% | 28% | 9.7% | 7.5% | 3.2% | 0% |
| Jul 2026 | 54.5% | 29.5% | 8% | 5.7% | 1.1% | 1.1% |
| Aug 2026 | 52.7% | 28.6% | 9.9% | 5.5% | 3.3% | 0% |
| Sep 2026 | 53.9% | 24.7% | 12.4% | 7.9% | 1.1% | 0% |
| Oct 2026 | 53.3% | 26.7% | 12.2% | 5.6% | 1.1% | 1.1% |
How has branded search for Digiprint Copy Centre and Pure Print changed in New Zealand over the last 12 months?
3 findings
- Pure Print was ahead of Digiprint Copy Centre in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Digiprint Copy Centre’s share of searches among Tauranga printing companies in New Zealand moved from 12% to 12.2%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 12 months ending October 2026, Pure Print’s share of searches among Tauranga printing companies in New Zealand moved from 33.7% to 26.7%, and its estimated monthly branded searches moved from 280 to 240.
How did search popularity change for New Zealand Tauranga printing companies in October 2026?
2 changes
In October 2026, Pure Print gained share of searches among Tauranga printing companies in New Zealand, from 24.7% to 26.7%.
Estimated monthly branded searches for Digiprint Copy Centre in New Zealand rose 10% over 12 measured months, from 100 to 110 in October 2026.
How are Digiprint Copy Centre’s and Pure Print’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Digiprint Copy Centre’s and Pure Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Digiprint Copy Centre
2 branded search terms
- digiprint copy centre
- digiprint copy centre tauranga
Pure Print
3 branded search terms
- pure print
- pure print tauranga
- pureprint
Other head-to-heads among Tauranga printing companies
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