Jones Snowboards vs Nordica:Which is more popular?
In September 2026, Jones Snowboards had more branded searches than Nordica among ski and snowboard brands in New Zealand. Jones Snowboards had about 260 branded searches, while Nordica had 70. Jones Snowboards made up 2.7% of all ski and snowboard brand searches we track, and Nordica accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and Nordica in two. Jones Snowboards was mentioned before Nordica in four out of five answers.
Who do people search for more?
Jones Snowboards, about 4 searches for every 1 for Nordica
Who does AI mention more?
Jones Snowboards, mentioned in 4 of 5 answers, Nordica in 2
Who does AI recommend more?
Jones Snowboards, named ahead of Nordica in 4 of 5 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nordica was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jones Snowboards was listed before Nordica in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nordica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jones Snowboards or Nordica more popular in search?
This chart shows how often people search Google for Jones Snowboards and Nordica by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jones Snowboards, Nordica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the Jones Snowboards and Nordica comparison changed over the last 12 months?
3 findings
- Jones Snowboards was ahead of Nordica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jones Snowboards’ share of searches among ski and snowboard brands in New Zealand moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Nordica’s share of searches among ski and snowboard brands in New Zealand moved from 0.84% to 0.72%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, Jones Snowboards fell from 10th to 11th among ski and snowboard brands in New Zealand.
Estimated monthly branded searches for Nordica in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jones Snowboards’ and Nordica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jones Snowboards
1 branded search term
- jones snowboards
Nordica
1 branded search term
- nordica
Other head-to-heads among ski and snowboard brands
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