Brandwave

Jones Snowboards vs Lib Tech:Which is more popular?

In September 2026, Lib Tech had more branded searches than Jones Snowboards among ski and snowboard brands in New Zealand. Lib Tech had about 320 branded searches, while Jones Snowboards had 260. Lib Tech made up 3.3% of all ski and snowboard brand searches we track, and Jones Snowboards accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Jones Snowboards appeared in four of the five answers and Lib Tech in one. Jones Snowboards was mentioned before Lib Tech in every answer that named either.

Among ski and snowboard brands in New Zealand in September 2026

Who do people search for more?

Lib Tech, about 23% more searches than Jones Snowboards

Lib Tech 320 searchesJones Snowboards 260 searches

Who does AI mention more?

Jones Snowboards, mentioned in 4 of 5 answers, Lib Tech in 1

Jones Snowboards in 4 of 5Lib Tech in 1 of 5

Who does AI recommend more?

Jones Snowboards, named ahead of Lib Tech in 4 of 4 answers

Jones Snowboards first in 4Lib Tech never first

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lib Tech was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jones Snowboards was listed before Lib Tech in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Jones Snowboards2nd
  3. Salomon Ski3rd
  4. Atomic4th
  5. Rossignol5th
  6. GNU6th
  7. Blizzard7th
  8. Capita8th
  9. Nordica9th
  10. +2 more
  11. Lib Tech12th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jones Snowboards or Lib Tech more popular in search?

This chart shows how often people search Google for Jones Snowboards and Lib Tech by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.

Jones Snowboards and Lib Tech among ski and snowboard brands in New Zealand, by month

Share of searches by month for Lib Tech, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthBlizzardBurtonSalomon SkiGNUVölklK2AtomicRossignolLib TechCapitaJones SnowboardsNordica
Oct 202532%14.5%6.6%14.8%5.6%6.1%4.2%4%4.9%3.5%2.9%0.84%
Nov 202542.8%15.1%5%13.3%3.8%4.1%3.4%3.4%2.5%3.8%2%0.9%
Dec 202541.7%14.3%5.3%12.9%4.4%4.2%3.5%4.4%3.1%3.1%2.4%0.88%
Jan 202637%15.6%7.6%14%4.7%4.1%3.3%3.7%3.5%3.3%2.7%0.58%
Feb 202634.1%20.7%6%14.2%4.7%4.1%4.5%3.3%2.8%3%2%0.57%
Mar 202634.8%17.2%6.6%10.8%5.9%5.5%4.2%3.7%3.3%4.8%2.6%0.73%
Apr 202634.3%17.3%6.7%13%6%6%4.5%4.5%2.2%3.1%1.6%0.9%
May 202634.3%17.7%7%10.3%6.7%6.6%4.3%4.7%2.9%3%1.6%1%
Jun 202639.6%19.4%6.1%9.7%4.6%5.7%3.7%4.4%2.1%2.3%1.9%0.44%
Jul 202613.9%30.2%11.4%6.2%7.5%8.8%6.7%6.1%3.6%2.3%2.8%0.78%
Aug 202614.5%26.9%10.6%9.9%7.3%7.7%6.9%5.9%3.9%2.4%3%0.84%
Sep 202629.7%19.3%9.8%7.4%6.8%6.3%6.2%5.1%3.3%2.7%2.7%0.72%

How has the Jones Snowboards and Lib Tech comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ski and snowboard brands in September 2026?

2 changes

  1. In September 2026, Lib Tech lost share of searches among ski and snowboard brands in New Zealand, from 3.9% to 3.3%.

  2. In September 2026, Jones Snowboards fell from 10th to 11th among ski and snowboard brands in New Zealand.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Jones Snowboards’ and Lib Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jones Snowboards

1 branded search term

  • jones snowboards

Lib Tech

8 branded search terms

  • lib tech
  • lib tech dynamo
  • lib tech orca
  • lib tech snow board
  • lib tech snowboards
  • lib technologies
  • libtech skate banana
  • libtech snowboards

How the Brand Demand Index is measured

Other head-to-heads among ski and snowboard brands

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