Brandwave

James Hardie vs Nelson Pine:Which is more popular in New Zealand?

In October 2026, James Hardie had more branded searches than Nelson Pine among building product brands in New Zealand. James Hardie had about 5,010 branded searches, while Nelson Pine had 490. James Hardie made up 15.7% of all building product brand searches we track, and Nelson Pine accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about building product brands, James Hardie appeared in three of the five answers and Nelson Pine in one. James Hardie was mentioned before Nelson Pine in every answer.

Among building product brands in New Zealand in October 2026

Who do people search for more?

James Hardie, about 10 searches for every 1 for Nelson Pine

James Hardie 5K searchesNelson Pine 490 searches

Who does AI mention more?

James Hardie, mentioned in 3 of 5 answers, Nelson Pine in 1

James Hardie in 3 of 5Nelson Pine in 1 of 5

Who does AI recommend more?

James Hardie, named ahead of Nelson Pine in every answer

James Hardie first in 3Nelson Pine never first

Follow James Hardie vs Nelson Pine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, James Hardie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nelson Pine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. James Hardie was listed before Nelson Pine in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nelson Pine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is James Hardie or Nelson Pine more popular in search?

This chart shows how often people search Google for James Hardie and Nelson Pine by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

James Hardie and Nelson Pine among building product brands in New Zealand, by month

Share of searches by month for James Hardie, Nelson Pine. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for James Hardie and Nelson Pine changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

0 changes

Neither James Hardie nor Nelson Pine moved beyond provider rounding among building product brands in October 2026.

How are James Hardie’s and Nelson Pine’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using James Hardie’s and Nelson Pine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

James Hardie

14 branded search terms

  • james hardie
  • james hardie axon
  • james hardie board
  • james hardie easylap
  • james hardie flex
  • james hardie linea
  • james hardie plasterboard
  • james hardie soffit
  • james hardie stria
  • james hardie villaboard
  • james hardie weatherboard
  • jameshardie
  • jameshardie board
  • jameshardie cladding

Nelson Pine

2 branded search terms

  • nelson pine
  • nelson pine formwork

How the Brand Demand Index is measured

Other head-to-heads among building product brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free