ISS vs Paramount Services:Which is more popular?
In September 2026, Paramount Services had more branded searches than ISS among commercial cleaning companies in New Zealand. Paramount Services had about 590 branded searches, while ISS had 60. Paramount Services made up 20.1% of all commercial cleaning company searches we track, and ISS accounted for 2%. When we asked ChatGPT and Google AI Overviews about commercial cleaning companies, Paramount Services appeared in two of the four answers and ISS in none.
Who do people search for more?
Paramount Services, about 10 searches for every 1 for ISS
Who does AI mention more?
Paramount Services, mentioned in 2 of 4 answers, ISS in 0
Who does AI recommend more?
Paramount Services, the only one of the two named
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Top commercial cleaning companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Paramount Services was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ISS did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CrestClean3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Paramount Services2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clean Planet2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
OCS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Premium Clean0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
JAN-PRO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ISS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about commercial cleaning companies
4 answers
Asked ChatGPT
“Which commercial cleaning company should I hire in New Zealand?”
Asked ChatGPT
“What are the best commercial cleaning companies in New Zealand?”
Asked ChatGPT
“What's the best commercial cleaning company in New Zealand for office cleaning?”
Searched Google, AI Overview
“cleaning company nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial cleaners auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ISS or Paramount Services more popular in search?
This chart shows how often people search Google for ISS and Paramount Services by name. Each line represents a brand's share of searches for all seven commercial cleaning companies we track, month by month, from searches in New Zealand.
Share of searches by month for Paramount Services, ISS. The figures are in the table below the chart.
View monthly share of searches table
| Month | CrestClean | Premium Clean | Paramount Services | Clean Planet | JAN-PRO | ISS | OCS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 32.8% | 17.8% | 10.5% | 3.2% | 2.5% | 1.3% |
| Nov 2025 | 37.5% | 25.9% | 21.9% | 7.8% | 3.5% | 2.6% | 0.86% |
| Dec 2025 | 37% | 27% | 17.8% | 10% | 5.6% | 1.5% | 1.1% |
| Jan 2026 | 39% | 21.9% | 21% | 9.9% | 4.2% | 3% | 0.9% |
| Feb 2026 | 31.9% | 23.3% | 24.3% | 12.8% | 3.2% | 3.5% | 0.96% |
| Mar 2026 | 31.5% | 28.4% | 22.1% | 10.4% | 4.1% | 2.5% | 0.95% |
| Apr 2026 | 34.5% | 25.2% | 21.4% | 9.3% | 5.5% | 3.1% | 1% |
| May 2026 | 31% | 27.6% | 21.7% | 10.2% | 5% | 3.1% | 1.5% |
| Jun 2026 | 31.3% | 27.9% | 21.9% | 10.3% | 6% | 1.6% | 0.94% |
| Jul 2026 | 35.8% | 26.2% | 19.4% | 9.7% | 5% | 2.2% | 1.8% |
| Aug 2026 | 35.2% | 25.7% | 19% | 9.5% | 5.6% | 2.8% | 2.1% |
| Sep 2026 | 34% | 30.3% | 20.1% | 9.2% | 3.1% | 2% | 1.4% |
How has the ISS and Paramount Services comparison changed over the last 12 months?
3 findings
- Paramount Services was ahead of ISS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ISS’s share of searches among commercial cleaning companies in New Zealand moved from 2.5% to 2%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending September 2026, Paramount Services’ share of searches among commercial cleaning companies in New Zealand moved from 17.8% to 20.1%, and its estimated monthly branded searches moved from 560 to 590.
How did search popularity change for New Zealand commercial cleaning companies in September 2026?
2 changes
In September 2026, Paramount Services gained share of searches among commercial cleaning companies in New Zealand, from 19% to 20.1%.
In September 2026, ISS lost share of searches among commercial cleaning companies in New Zealand, from 2.8% to 2%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using ISS’s and Paramount Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ISS
3 branded search terms
- iss cleaners
- iss cleaning company
- iss commercial cleaning
Paramount Services
4 branded search terms
- paramount cleaning
- paramount cleaning company
- paramount cleaning services
- paramount services
Other head-to-heads among commercial cleaning companies
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